With a zillion amount of information and millions of websites available on the web, Google algorithms sort through them to find the most relevant, helpful results in split seconds and present them in an order of relevance for the user. To present the most relevant results search algorithms look into many factors such as words used for query, relevance and usability of pages, the expertise of sources, location, and settings. As there is much ambiguity over what exactly is counted as ranking factors, there are many misconceptions associated with it. Here we examine some common myths about Google’s Ranking Factors brought up by many SEO professionals or clients. 

Written by: Shibu Kumar