Link building isn’t easy, let’s face it. It can be considerably more difficult if you don’t have the right metrics. If you want to get better at it, you must first figure out what you’re doing well and where you may improve. Counting links isn’t enough; you’ll also need other success indicators. It’s quite difficult to achieve the desired outcomes when you don’t know what metrics to use to measure your link-building efficiency.

Written by: Shibu Kumar