Social media has been an integral part of our daily lives for years. It has extremely evolved from an instant messenger to one of the powerful tools to promote products and reach the online audience in this digital era.

As we already know social media has a great effect on the popularity of your websites and this makes it more important to focus on the social media engagement activities and strategies for driving sales of e-commerce products.

But have you ever wondered how social media plays a vital role in improving your website rankings? Does it really impact the SEO? In this blog, we are going to find answers to these questions by exploring the social media signals and their impacts on search engine rankings.