The Android app development industry is one among the many big industries that are rapidly transforming themselves owing to the growing dominance of Artificial Intelligence. Google’s recent announcements point to the fact that their services, and potentially various other mobile technologies, will heavily rely on AI to offer exemplary user experience.

Here are a few facts that highlight how Google is embracing the increasing influence of AI.

  • The Google Duplex, announced during Google I/O 2018, is an AI-based technology that allows one to call businesses or book appointments via a ‘smart’ virtual assistant.
  • Android Q is designed to offer impressive AI, ML, AR experiences especially in Pixel devices.

Now many companies offering enterprise application services are willing to invest in imbuing AI capabilities into their mobile apps. With Google seemingly doing the same, it’s no surprise that Android app development will also have a renewed focus on AI-fueled capabilities.

That said, let’s check out a few great AI features that next-gen Android apps will very likely possess.

Smart Reply

The feature was first seen during the Google I/O 2018 as something that has apparently made Gmail ‘smarter’. The feature utilizes a combination of both AI and ML to generate smarter responses for users during conversations or when sending mails. The Smart Reply feature can be used on social media apps, chat apps, business support forums etc.

Personalization with AI

Netflix is what it is today not just because of its massive library but also because it caters to the specific interests of each of its subscribers. The app brings videos to a user based on his/her interests and watchlist history. Netflix does this with the help of an AI-driven predictive analytics system, similar to how Amazon does it – recommend products that may be of interest to users.

Personalization significantly improves customer experience which is why every growing mobile app development company should add AI-based personalization feature in their apps.

Voice recognition

Artificial Intelligence augmented voice recognition technologies in more ways than one leading to the birth of Speech Recognition. Now apps feature powerful speech recognition technology that can accurately decode human speech into a language understood by a computer. Businesses can leverage this technology in their Android apps enabling their users to sign up for services and fill up forms with speech alone. The feature can also come in handy when the app is meant to perform various business operations as per the user’s instructions.

Landmark detection

Apps with landmark detection capabilities are capable of identifying landmarks in an image if any. The feature is powered by Artificial Intelligence, and is primarily considered for apps offering services associated with travel and tourism.

Face recognition

AI-based Face recognition is much smarter than the previous versions of face recognition technology we are familiar with. AI-based face recognition is more accurate and has been embraced by popular websites such as and to scan visitors’ faces and display how the faces would look with a chosen eyewear on them. The face recognition feature can be useful in enterprise mobile applications for employees of an organization and government applications to bolster security.


Parallel to technological advancements, customer needs are also changing. Mobile users demand better services at the shortest periods of time. This is why businesses are forced to upgrade themselves to cater to their customers and entice potential customers better than they used to.

For businesses investing in Android apps, embracing and leveraging powerful technologies is a necessity. That said, it’s obvious that the influence of AI in mobile apps will be growing even more in the coming years.

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Written by: Rikhil Mohan

Flutter is becoming a hot topic now apparently. The open source mobile app development framework developed by Google is getting rapidly adopted by mobile app development companies evident from the increasing rate at which Flutter apps are popping up on Google Play. Considering the fact that the framework’s first stable release, Flutter 1.0, was on December 4th, 2018, this can be seen as a rapid growth.

One major reason behind Flutter’s increasing demand could be the fact that it actually makes cross-platform app development work. Flutter facilitates much easier cross-platform mobile app development i.e. there’s no need to develop iOS and Android apps separately with Flutter. Only a single codebase is needed for both platforms. But this is just one of its many benefits.

App developers who want to develop or improve their apps should be aware of everything Flutter can do, including its benefits.

Though it does have a fair share of cons, in this blog, we will be exploring only the major advantages of using Flutter for app development.

Faster app development

Many developers vouch for the fact that mobile app development is much faster with Flutter without compromising app quality. Faster app development with Flutter is also attributed to one particular feature of the framework called ‘hot reload’. With ‘hot reload’, any changes in the code are instantly reflected on the app. This allows the app development team to add features and fix bugs faster.

The feature also facilitates better collaboration between designers, developers, and testers allowing them to do quick experiments and test out ideas on the go. Not all changes can be ‘hot reloaded’ however but the feature has seemingly made Flutter a great choice for many companies offering enterprise application services.

Single codebase

As mentioned before, Flutter is a great cross-platform app development framework requiring the developers to write just a single codebase for an app that can run on both iOS and Android. The framework doesn’t depend on platforms. Though the developer can have the same app on both iOS and Android, it’s still possible to distinguish between them.

Lesser testing effort

Because one app can be on two platforms with Flutter, the QA & Testing process would be faster. The testing team won’t have to put a lot of effort to test both the iOS and Android versions of the app. They essentially have only one app to check.

Faster apps with better UI

Flutter apps have been found to be particularly faster providing smooth, seamless scrolling experiences while in use. Thanks to the framework’s built-in widgets, advanced APIs, and scrolling & navigation features, developers can create apps with stunning, immersive user interfaces.

Great option to develop MVP

Due to its cross-platform nature and its capability to speed up development, Flutter is a great choice to develop a Minimum Viable Product (MVP). It essentially gives a functioning app to a business quickly and at reduced development costs.

Close ties with Fuchsia

Fuchsia, a capability-based OS that Google is currently developing, turned a lot of heads ever since in appeared on GitHub in 2016. It’s based on a new microkernel called Zircon, and is reportedly capable of running on many platforms – from embedded systems to mobile devices and personal computers. Now it’s been revealed that Fuchsia’s UI and apps are written with Flutter. The official release of Fuchsia will trigger big changes in app development, and developers with hands-on experience with Flutter will be able to capitalize.


Flutter certainly is one of the most intriguing mobile technologies available today. Though many organizations are still hesitant to embrace it, the framework is slowly gaining momentum especially after the reveal of its ties with Google’s Fuchsia. Flutter could be the future of mobile app development, making even smaller businesses capable of affording mobile apps on popular platforms.

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Written by: Rikhil Mohan

Apple’s iOS has been making waves for over a decade now, and it’s always impressed. iOS 12 – the latest evolution of the dominant mobile operating system is no different. Apple’s App Store presently generates over $130 billion in revenue and has over 2 million apps emphasizing why iOS is the top-ranked amongst the most widely used mobile technologies in the world. With iOS 12, Apple expects to offer a far superior experience to mobile users and more benefits to enterprises compared to the previous versions of the OS.

Enterprise mobile apps are already being considered vital in every form of digital business growth strategy. Every evolution of iOS & Android triggers major changes in the Enterprise Application Services sector. In this blog, we will be looking at the key features of iOS 12 and their impact in application development.

A more proactive Siri

With voice technologies becoming more popular and more adopted now more than ever, Apple’s Siri is expected to meet the changing expectations of mobile users and deliver a fresher voice-assistance experience. And it seems they delivered just that with iOS 12.

Siri in iOS 12 is more proactive, and features what many calls Siri Shortcuts. The Siri Shortcuts make it more convenient and easier for users to accomplish everyday tasks with Siri’s assistance. The voice assistant can now efficiently pair users’ routines with app functionality, while also allowing users to access certain functionality or complete certain tasks from the lock screen or from search without having to launch the app. This feature, however, doesn’t apply to scenarios where shortcuts are not technically possible.

Core ML 2 for ‘smarter’ apps

As it hasn’t been long since Core ML came out, iOS 12’s support for Core ML 2 may seem surprising. The toolkit powers Siri, camera functions, and QuickType. With Core ML, developers can integrate machine learning models and various intuitive functionality into apps. As ML gained momentum, Core ML became much valuable for iOS developers trying to stay ahead of the curve.

The Core ML 2 is a bit more advanced with over 30 layer types. iOS 12 enables developers to integrate Core ML 2 into apps much faster without needing extensive technical expertise.

ARKit 2 for even better AR experiences

The ARKit toolkit was Apple’s response to the Augmented Reality hype. With the toolkit, developers were able to make their apps capable of delivering immersive AR experiences. The ARKit 2 for iOS 12 comes with extended capabilities allowing multiple users to simultaneously experience AR apps. The newest version of the toolkit also allows developers to include real-world objects into AR experiences.

Greater control over push notifications

iOS 12 gives users greater control over the type of push notifications they agreed to receive and also over how they receive such notifications. It’s now possible to access message settings directly from the push notification interface. This way, they will be able to opt out of push notifications from the lock screen itself.

Such a functionality poses a new challenge to app developers. They will no longer be able to rely on push notifications to entice a user to download an app or launch an installed app. A workaround would be to focus on personalizing push notifications and making them more appealing with interactive options like buttons.


These aren’t the only new things iOS 12 is bringing to the table. We have only mentioned a few key features that would have the biggest impact in iOS app development. To build the next generation iOS app, you will need assistance from a competent mobile app development company with expertise in building cutting-edge apps that leverage the latest trends and technologies to grant considerable enterprise benefits.

Written by: Rikhil Mohan

Many businesses thinking of getting a mobile app developed for their brand often tend to enquire about the success potential of mobile apps. There are several factors that influence an app’s success in app stores. But to keep things simple, many mobile app development companies suggest measuring app downloads and its rankings in order to determine the success of the app.

The more the downloads, the more the revenue. The number of downloads also influences the app’s ranking and vice versa. It’s a simple concept. However, accomplishing it is a big challenge.

That said, here are a few things you should know to get more downloads for your app and improve its rankings subsequently.

Invest in ASO (App Store Optimization)

The concept is quite similar to search engine optimization (SEO) for websites. A good majority of mobile users discover certain apps by browsing the app store. App Store Optimization is how your app’s visibility in app store can be boosted so it will be discovered and, hopefully, downloaded more. The app showing up at the top of app search results in stores also emphasizes the app’s credibility.

Factors contributing to ASO varies depending on the app store. So it’s a good idea to educate yourself on ASO factors that are exclusive to popular platform-specific app stores.

Naming the app

If you’ve already launched your app, your window for getting the name right is gone. For those with apps ready for launch, naming should be the primary focus. There will be a set of guidelines app owners should follow depending on the app store. For example, Google Play Store allows up to 50 characters in your title for listing the app. Apple App Store on the other hand allows only 30 characters.

It’s important to understand all parameters of the app store before getting the app listed in it. Repetitively using keywords in the app’s title to improve ASO is not encouraged by Google, and may result in the app getting suspended from the store. There are little things like this the app owner should be aware of before naming an app in an app store.


Keywords are still relevant for ASO. However, using keywords liberally without referring the guidelines of the app store can have dire consequences. Keywords aren’t something that should be included in the app’s title in some way. You can still optimize your app for the store by including keywords in the app’s description.

The description should cover keywords that relate to the app’s purpose and features. However, when users browse the store, they won’t be seeing the full description of an app. It will just be the first few sentences. This is why it’s important to focus on the first few lines of the description where you should include keywords and develop an enticing introduction that will encourage users to read the rest of the description and possibly download the app.

Icons & screenshots

The app icon doesn’t directly contribute to app store optimization but it nevertheless is a very important factor app owners shouldn’t neglect. The icon could be the factor that entices people browsing the store to download and check out an app. The best icons are appealing with the right color combinations to catch users’ eyes. It should stand out from other apps’ icons when a user scrolls through the list. The icon should not lose its appeal in dark and light backgrounds.

If the icon attracts users, they will be tapping it to go into the app’s page in the store. This is where they can see the app’s description and is also where they can get their first glimpse of the app in the form of screenshots. Make this first impression count by going for the best quality screenshots that cover the most important aspects of the app.

For instance, using a login screen’s screenshot is not a good idea as it doesn’t present any value to users other than letting them know that the app requires users to login. You will want to showcase what the user can do with the app and the kind of value the app can give them. That should be what the screenshots should convey. Mind you that users also don’t see all the screenshots in the main app page. They will most likely go through only the first couple of screenshots to get an idea of how the app would look and how it functions.

Video demonstration

Preparing videos that demonstrate the app takes a lot more effort than taking screenshots obviously. But unlike screenshots, videos convert. Adding videos can increase app download rates by over 25%. Just check out the most downloaded apps in an app store. They are most likely to have video demonstrations of the app. With videos, you keep things to the point. Stuffing every feature of the app into one single demonstration video is not a good idea, however. The objective is to get the users interested in the app so they will most likely tap on the call-to-action prompt that you can include at the end of your app’s video.


Without proper App Store Optimization, chances are that your app will be overshadowed by its rivals. That’s one major challenge every enterprise-grade mobile app and enterprise mobile technologies have to overcome in today’s market to become successful. If you are willing to invest in optimizing for the app store, your app will end up getting ranked higher. Higher rank means bigger chances of the app getting downloaded i.e. more downloads.

It can also go another way where your app becomes easily discoverable in the app store leading to more downloads and subsequently higher app rankings.

Let us know what you think.

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Written by: Rikhil Mohan

Yet another year passes by as the Mobile App Development industry retains its tremendous growth rate. In 2018, the tech world witnessed significant changes across various industries that influenced app development, more specifically iOS and Android app development. Mobile devices and applications evolved due to various trends and technological advancements.

Statista’s research expects the number of smartphone users in 2019 to exceed 2.5 billion next year along with a proportional increase in the number of mobile apps – both iOS and Android.

However, on a technical front, app developers and mobile technologies enthusiasts are looking forward to seeing the updates 2019 will bring to the table.

That said, here are the mobile app development trends to watch out for in 2019.

IoT will be prevalent

The Internet of Things, popularly known as IoT, turned a lot of heads in 2018, and has evolved enough to boost a number of industry verticals including healthcare, eCommerce, transportation etc. It’s expected to penetrate the retail and real estate industries soon, and be the catalyst for the development of ‘smart cities’. The technology is expected to solve traffic issues and vehicle parking problems.

IoT app development is trending now though we don’t see many IoT apps gaining traction at the moment. Owing to the technology’s massive potential, it’s safe to assume that IoT will be involved more in revamping businesses across the globe next year. The technology will become common in various regions.

Intelligent chatbots

Many on-demand apps today feature chatbots with unique features and functionalities. The advancements in Artificial Intelligence helped make chatbots smarter.

Statista forecasted that the global chatbot market will increase to 1250 million by 2025. Chatbots is expected to bring forth many success stories for businesses in the form of virtual sales assistants and customer support. Customer relationship management will be further escalated by chatbots in 2019, essentially making chatbot development a big deal next year.

Application Performance Management (APM) will be the norm

APM originally was defined as the mobile metrics integrated into Google a few years back. It was meant to avoid issues that degenerated app performance. With proper APM, app performance and quality can be significantly boosted. As a matter of fact, many QA specialists use APM during the app testing process to ensure quality. In 2019, APM will have more relevance and will be more prevalent among testers and developers.

EMM or Enterprise Mobile Management is also expected to gain momentum next year improving app development technologies as well as the skill of the people behind the development. Both APM and EMM will play key roles in streamlining mobile computing, covering various aspects including app maintenance, security, finance management, and user experience.

Enhanced beacons

The Beacon technology isn’t anything new, and is primarily used to attract customers who are in close proximity of the physical store of a business. In 2019, we will be seeing an enhanced beacon technology tailored to serve various purposes. It can be of great use in airports and for mobile payments. Users will be able to access information seamlessly while businesses can get closer to their customers and prospects more efficiently.

Robust app security

A common trend followed every year, app security will have even more significance next year as new kinds of cyber-threats emerge. Corporate giants like Google and Apple are relentlessly trying to augment app security to offer uncompromising features that’d safeguard confidential user and business data. As such, we can expect better app security protocols to emerge in 2019.


Developers as well as testers will need to enhance their skill sets and expertise in various technologies and leverage buzzing trends to stay ahead of the curve in an increasingly competitive app market. There will also be a shift in the expectations of the average app user demanding more responsive, secure, and fast mobile app experience. Evidently, every enterprise mobile app development company has their work cut out for them in 2019. Staying up-to-date on changing trends is the key to a great start in 2019 for app development companies.

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Written by: Rikhil Mohan
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