The secret to any businesses IT success relies heavily on how well your IT infrastructure holds up in terms of performance and agility. This is the foremost reason for the evolution of cloud computing which has revolutionized IT infrastructure of modern day business organizations.

But moving into the cloud is not as easy as it looks. You need to have a well defined roadmap if your cloud strategies are to bear fruit and this roadmap is what several organizations lack. We at Verbat understand that your business has sectors that require greater attention than IT and hence we have taken up the hard task of framing a roadmap for your business to move into the cloud. Here is what you need to do to get the best out of cloud computing for your business

Design unique cloud architecture for your business

Every business is unique and we understand the need to have unique cloud architecture for each business so that your investment on the cloud gives you maximum returns in the short future rather than using a common cloud deployment architecture for all business units and ending up with high service costs and reduced returns.

Implement a robust cloud solution

When you have a cloud solution to be deployed, make sure that it comes with the best of support as well. Verbat’s engineers will ensure that your business gets the best of service support from the world’s premier cloud service providers such as Microsoft Azure, Amazon Web Services, etc. Necessary backup and disaster recovery mechanisms are guaranteed by these top tier providers and we offer implementation services of only these trusted brands.

Migrate your legacy applications

Once your architecture is drawn up and the cloud service is rolling in your IT infrastructure, then the next biggest challenge is facilitating the migration of legacy applications onto the cloud. For some applications it might be the equivalent of a brain surgery and hence requires careful planning and application redevelopment. Verbat has helped hundreds of business organizations migrate their entire legacy applications onto the cloud and in the process handled all kinds of associated complexities.

Managing your cloud infrastructure

With cloud, uptime and service availability is a guaranteed plus point, but you need someone at the helm always to facilitate the smooth running. With Verbat, your efforts can be fully focused on your core business areas while our engineers will handle your cloud efforts for you. Our managed cloud services will ensure that your IT infrastructure is up and running to support your business functions anytime.

So basically the roadmap is set here as explained above. From Designing to implementing to migration and maintenance, Verbat is there to help you in every step of the way. Get in touch with us to know how our managed cloud services could yield you sizable business results in a short time frame.

Written by: Shibu Kumar

Security concerns often hamper the adaptation of Bring Your Own Device or BYOD strategies in corporate IT environments. With BYOD, employees are given the choice to work with their own convenient device. The major disadvantage pointed out by CIO’s, security experts and a whole lot of folks in the IT industry is that with BYOD, sensitive enterprise information is accessed by consumer devices brought by their employees i.e. BYOD gives rise to consumerisation of business data. This is indeed an issue, but should BYOD be rejected simply because of that?

We’ll take ‘No’ as an answer for that. If you ask us why, then it is because of the numerous benefits such a policy brings to IT houses. Some of the most important advantages BYOD offers include

  • Reduced infrastructural cost as employees cover device cost on their own
  •  Improved productivity thanks to convenient device choices for employees
  •  More flexible work conditions as employees can even work from home

You might think that these are cosmetic advantages, but in reality they are not. Employee productivity would increase to a good extent if they are given the opportunity to work with a device of their choice. It is because; they would be very technologically familiar with their own device and thus get to work in a comfort zone.

When a company entertains BYOD policies, then studies have shown that close to 44% of prospective job seekers would find their offer more attractive than the ones who do not entertain BYOD.  So this really helps your HR team in the recruitment process.

Rather than giving a thumbs-down on BYOD for its risks, enterprises can strategically mitigate through the challenges facing BYOD.

When enterprise data or specifically highly sensitive business information is to be accessed by an employee, the biggest issue is that on their personal devices, they would skip password protection. Ensuring that employees turn on their device’s password protection capabilities for enterprise applications will allay a lot of fear in this regard. These passwords also need to be monitored by the IT department and users should be encouraged to change them periodically.

Another dangerous scenario is the possibility of malicious apps accessing corporate data on user devices. Making BYOD policies that restrict the type of apps that reside on a user’s device is not a proper solution as it could frustrate employees.

Rather than going for severe measures, companies can make use of an effective MDM (Mobile Device Management) solution to manage the apps which can have access to enterprise data as well as those which deter productivity. Employees could be instructed not to use apps such as Facebook, YouTube, etc while on their desk during peak work hours.

When employees are given the liberty to choose their own devices, proper monitoring of device changes and upgrades should be conducted by the IT department. A good number of threats arise because employees gradually change their smartphones or tablets with time and no one monitors the new device for policy requirements. Follow up of policy implementation periodically can easily solve this problem. For example, if a corporate asset such as the company email system is to be accessed via a user device, then the BYOD policy should strictly ensure that it is only accessed via a secure MDM solution rather than open access.

For heavy enterprise applications, there is often the need for consistent bandwidth availability. Enterprises can encourage use of office provided internet connectivity since most corporate internet data plans offer a large bandwidth. Hence devices do not face bandwidth restrictions they are likely to face if users work from their own data services.

In short BYOD is a trend that can be safely encouraged in enterprises if they can devise a clever usage policy and also make use of an effective MDM solution.

If building secure MDM solutions for enterprise needs is your Achilles’ heel, then drop us a line today. Our engineers can create the most secure mobility management solutions for your enterprise to empower BYOD culture in your organization. Get in touch with us today.

Written by: Shibu Kumar

Air travel is one of the most desired forms of transportation in the 21st century, but you got to admit that waiting to board the aircraft and completing the check-in formalities is something that we all hate.

Airlines say they have privilege measures to help frequent flyers avoid check-in delays courtesy of loyalty points and cards. But in a digitally connected world as we have today, is it only necessary to treat frequent flyers with some extra cheese? There are people out there who can change the fortunes of an entire airline with a single tweet about their customer treatment.

Imagine if Shakira or Cristiano Ronaldo sends out a tweet about having a very unpleasant check-in experience with a particular airline. The tweets get retweeted a hundred thousand times by their fans in a matter of minutes and before the airline can do something about it, they become the most hated carrier on the internet. Let’s keep celebrities and sportstars out of the equation. Social media doesn’t revolve just over what they say. Today most people have something we like to call the Digitwin. They might just be a normal folk out in the real world, but might be a superstar on the internet. With 1000’s of followers, every word they speak evokes sentiments online and they are the ones who make the most viral posts on social media.

The current scenario

So shouldn’t airlines be paying attention to social superstars? Yes they should. Unfortunately there has been no significant approach made by any airline to incorporate a loyalty program that considers a passenger’s social index as much as the miles he has already flown with the airline.

Customer Social Identities – Is it that difficult to obtain?

While booking a ticket, every customer willfully supplies his email id and most of the time it is the same id that they would use for their social media accounts. Alternatively, the registration could be completed via a social media integrated sign-up form. So getting the social media identities of customers is not a big deal for airline customer relationship teams.

What’s the next step after information acquisition?

The airline staff in the check-in counter should have access to a comprehensive check-in portal that presents before them the social media ratings of ticket owners along with other details when it is boarding time. Preferential clearances and faster check-ins could be offered to people with higher social rankings as with the current scenario of offering privileges to frequent flyers.

What’s the end result?

When such folks get better services, then you bet, they will share their experiences on their social profiles and a huge share of internet love comes to your brand ultimately. There may be flip sides to this approach but it all depends on how you set preferences for customer treatment at check-in counters. Getting the right balance on frequent flying points and social rankings will yield the best results in terms of customer satisfaction.

The way you plan your approach in integrating this metric into your CRM portal is what decides your ultimate success in this front. So what do you need to do to make this a real success? Get in touch with us to know how we can help you solve this problem. Visit our website to know more.

Written by: Shibu Kumar

Cloud hosting is undoubtedly one of the most sought out website hosting platforms today. Be it large multinational corporations or SMB’s the popularity of hosting their website or web applications on a cloud server is the new norm for internet supremacy. The rise of cloud hosting has been phenomenal when compared with the rise of dedicated server hosting in the past. People were reluctant to adopt the cloud initially because of security concerns, but today the picture is different.

Cloud computing as a whole is part of a $20 billion plus industry today. And it is poised to gain further strides in the near future. Thanks to its unique advantages, many firms rely on cloud based hosting solutions for their consumer facing websites and web applications. If you have a business that definitely needs some attention on the internet, then you should be checking out the following benefits you can entail if you chose a cloud hosting solution.

Easy scalability

Upgrading your server’s memory, processing power, etc would be a burden both in terms of effort and finance if you have a dedicated server on your own. With cloud based hosting, you can say goodbye to these headaches. Upgrading your resources is never difficult as you can easily scale the required resource as per your businesses demand.

Resource pooling

Cloud hosting has clever load balancing techniques incorporated that allow you to make maximum utilization of all your available resources without having to face a resource crunch. This also makes it highly reliable when compared with VPH and dedicated server hosting services.

Ownership

You have the freedom to add or modify any server side software according to your need including the OS kernel. These features are not usually guaranteed by other hosting solutions. Other users of the same cloud can never interfere with your resources and neither can you. There will be no questions about overload or stability as your own cloud will never be impacted by the presence of other users. You will be able to monitor your resources and their utilization and hence prevent unfair pricing for resources not used.

Financial viability

Cloud hosting is far more economical than having a dedicated server to host your web application. They have the best stability/cost ratio performance standards when compared with VPH and dedicated server hosting. You never have to face hardware acquisition or maintenance costs which by itself create a huge relief.

Minimal hardware failure

When your website is hosted on the cloud, you do not have to worry about downtime because it is not hosted on a single location but on a connected network that comes with the guarantee of uptime 24*7.

So as you can see, the benefits of cloud based hosting are too big to ignore and it is high time you move your business to the cloud to make maximum benefits of this hosting service. If you are on the lookout for the best cloud hosting solutions for your business, then all you need to do is to drop us a line and our engineers would provide you with the most comprehensive cloud solutions for your hosting concerns. Visit our website to know more.

Written by: Shibu Kumar

The last word for nearly all website owners and developers when it comes to search results is Google. There is no need to justify their actions as Google has a hefty 67.6% share of the internet search market in the US alone according to comShare.com. But does this imply that other search engines should be ignored? We don’t believe so. And today we look at the second most popular search engine used globally i.e. Bing.

In the same comShare.com study, Bing has 18.3 % market share in the search industry way ahead of Yahoo which has a meager 1.3 % of the total share. So the potential for search engine marketers, web developers as well as website owners to exploit the reach of Bing is phenomenal.

Bing has very good analysis and reporting capabilities in its webmaster tool that can be of help for you. Here is a brief overview of Bing’s webmaster tool features that help marketers and SEO analysts in planning and executing SEO campaigns and other strategies for better penetration in search results.

An intuitive Dashboard with a clean interface

As with Google, Bing also offers an easy to use Dashboard that lets users view several web page insights such as activities over a given period of time, the number of pages that have been crawled, the impressions that have been made, the total number of pages indexed, the number of crawl errors that have been detected, the number of user generated clicks made on a page and so on. In fact the interface is much simpler when compared with that of the ultra-complex Google Webmaster tool. Of course you get more significant insights with Google but Bing offers all major insights an SEO expert or webmaster would want while optimizing his site for Bing search results.

Page Configuration options

Here, webmasters can configure their website’s most strategic search tactics such as the addition of new sitemaps to lure search engine crawlers, filtration of URLs that are not really important for indexing, set controls for crawlers to prevent sensitive information from being exposed in search results and so on. You can even configure deep links that enhance search visibility and also disavow fraudulent or inappropriate links to your website. Thus it proves very handy in eliminating bad links to your site thereby protecting it from search engine blocks and bans. This section also aids geo-targeting and ownership verification as well as offers websites, the provision for social media integration with popular networks such as Facebook, Twitter, Pinterest and so on.

Diagnostic Services

Bing offers an extensive array of diagnostic services that help us to plan keyword focus, back linking services, etc that help to combat weak search results. These tools also allow us to identify key search metrics that are underperforming which was ultimately one of the main reasons for the poor performance in search results.

Generation of Reports

Bing offers a simple reports and data section that lets users gain valuable information about the performance of your website on Bing. The reports are generated after analyzing data with several search engine parameters. These parameters play an important role in determining your website’s position in search results. They include search query data, indexing data, page traffic data to name a few. Besides offering these data, you also get SEO reports that highlight how much inbound links your site has, malware attack information, crawl information to name a few.

As you can see here, Bing offers a good number of potential search engine optimization opportunities for analysts and website owners to connect with a not-so-bad portion of internet search users. Its algorithms may not be as intelligent as that of Google but it certainly is a lot simpler when compared with Google. Keeping good track of SEO activities in Bing is easier than Google and also gives your site an extra edge over competitors.

Be it in the case of Bing or Google or Yahoo or any search engine that you want your business to top search rankings, the biggest requirement from your side is to be patient. A proper combination of time plus the best optimization methodologies implemented on your website could lead to unbelievable advantages in search rankings for your website. Whether it is Google or Bing or Yahoo, if you feel that your site could use some SEO, then feel no hesitation to connect with us the next moment. Our highly result oriented SEO experts would ensure that your site gets the best visibility possible on the internet. Visit our website for more information

Written by: verbat
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