It is common business knowledge that acquiring a new customer is five times more expensive than retaining an existing customer. With the coronavirus pandemic and the subsequent economic lockdown, customers are tightening their purses and deliberating and debating how and where they should spend their money. This would make it nearly impossible for businesses to recruit first-time buyers and hence should give even more serious attention to customer retention to keep the money flowing. 

Have you tried to avoid somebody but keeps bumping on to each other everywhere you go to the point of being annoying? Digital Advertisements have a bad reputation for being that friend.

The Pareto principle or the 80/20 rule was a principle put forward by the Italian economist Vilfredo Federico Damaso Pareto. Simply put it says that 80% of results will come from just 20% of the action. It is a widely accepted principle applied in every field of life.

There has been so much buzz around Google’s latest update named BERT. It is hailed as a massive and the biggest step for the history of search altogether.