Have you tried to avoid somebody but keeps bumping on to each other everywhere you go to the point of being annoying? Digital Advertisements have a bad reputation for being that friend.

The Pareto principle or the 80/20 rule was a principle put forward by the Italian economist Vilfredo Federico Damaso Pareto. Simply put it says that 80% of results will come from just 20% of the action. It is a widely accepted principle applied in every field of life.

There has been so much buzz around Google’s latest update named BERT. It is hailed as a massive and the biggest step for the history of search altogether.