Google has been evolving and redesigning itself in the way it connects users to the right content they are searching for. They have made huge progress towards this goal, with Google AI and the BERT algorithm. But the search giant has not been vocal about how machine learning is changing the weights attached to the various ranking signals. Here is our take on how search engines are using machine learning right now.

Written by: Shibu Kumar

DevOps is the blend of traditional knowledge, practices, and facilities that enhances an organization’s ability to provide applications and services at high velocity; evolving and improving products at a faster rate than organizations employing conventional software development and infrastructure management processes. This acceleration enables organizations to offer better service to their customers and strive more efficiently in the market.

Written by: Prashant Thomas

One of the possible consequences of adopting the microservice architecture is that the communication between components takes place over the network. For all that, the microservice environment is a distributed system. To fulfill the promises of microservices, like being able to scale, operate, and evolve each service, the communication must transpire in a loosely coupled and reliable manner.

Written by: Prashant Thomas

Backlinks refer to a link from one website to another. Search engines use these links as a ranking signal because linking one website to another indicates the authority in content earned by it. High-quality backlinks can be used to increase a site’s ranking and visibility in search engine page results. 

Written by: Shibu Kumar

App Store Optimization (ASO) also called App Store Marketing or Mobile App SEO is basically about improving the visibility of your app on app store marketplaces like Google Play or Apple App store.  By increasing impressions, you can promote other goals such as driving traffic to your app and downloads.  The essence of ASO is the application of expert resources related to improving the ranking of mobile applications (apps) within the various app stores-iTunes, Google Play, and Windows Store). 

Written by: Shibu Kumar
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