In this decade where everything has gone digital, everyone wants to create their impressions in the digital world. This is the prime reason behind the growth of online business today and thereby increasing the significance of SEO and other digital marketing techniques. 

It is an undeniable fact that a lot of marketing efforts are required to produce a website visible to its target audience. To ensure the proper working of the marketing efforts, you need to track it. This is where the Key Performance Indicators or KPIs take their amazing role.

Welcome to the world of Marketing KPIs. In this blog, we shall be looking closer at what KPI means, what you need to understand about tracking your digital marketing KPIs, and how to use KPIs to make successful decisions for your business.

Written by: Shibu Kumar

Millions of business websites are available in the digital world and millions are created at an increasing rate day by day. So, if you want to stand out from the crowd, you must have a well-tuned strategy that makes you stay ahead of the game. One of the most productive ways to accomplish this purpose is hiring a digital marketing company, particularly for those who run small businesses.

Choosing a digital marketing company with a fully-fledged workforce can be your very first step towards the digital growth of your business. You will have a team that designs and manage each phase of the marketing strategy to optimize and drive conversions across the major platforms. With the effective use of quality content, they can help you to earn increased ROI along with solid measurable results.

Written by: Shibu Kumar

Social media has been an integral part of our daily lives for years. It has extremely evolved from an instant messenger to one of the powerful tools to promote products and reach the online audience in this digital era.

As we already know social media has a great effect on the popularity of your websites and this makes it more important to focus on the social media engagement activities and strategies for driving sales of e-commerce products.

But have you ever wondered how social media plays a vital role in improving your website rankings? Does it really impact the SEO? In this blog, we are going to find answers to these questions by exploring the social media signals and their impacts on search engine rankings.

Written by: Shibu Kumar

Most of you know how Search Engine Optimization (SEO) has become inevitable in attracting consumers to online platforms. As SEO is continuously changing, you must stay in the know of top and the latest trends to convert your content strategies into effective ones. If you are still depending on the outdated SEO tactics that you have been executing for years without any results, it’s time for you to learn and switch to the newest strategies. You should note that these old tactics like keyword stuffing are no more capable to fetch you the desired results in today’s SEO landscape and can even negatively impact SEO. This makes the scenario vital that you adapt your strategies to the latest trends and it is also an overwhelming prospect.

To help you to take this mandatory step for staying on top of the trending evolutions in SEO and witness positive results, we are going to extract here the top 5 among them that will have a great impact in 2022. 

Come, let’s start.

Written by: Shibu Kumar

Getting a head start on your digital marketing tactics for 2022 is all about understanding the most crucial impending trends that can keep you ahead of the schedule. The digital world is highly dynamic and changing as is your target audience. When it comes to trends, successful digital marketing refers to staying in the know.

The current situation shaped by the Covid-19 pandemic has accelerated the digitization of activities and is calling for new generation trends. During the pandemic outbreak, physical stores were forced to bring their operations to halt and most of the businesses adopted digital marketing as an alternative way to continue with their sales. Hence, the pandemic has transformed the way establishments operate and paved a more vibrant path for the new era of marketing known as digital marketing.

Your wait is over because we are going to unfold the top 10 digital marketing trends to follow in 2022 that must be considered by businesses to get on with achieving more conversions.

Written by: Shibu Kumar
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