Google has released new updates that will help in providing site owners and marketers with related information when cookies are unavailable. The latest tracking method, which does not use Google’s contended FLoC (Federated Learning of Cohorts) technology but depends on ‘consented first-party’ data and machine learning. These solutions are intended to help marketers to measure conversions and discover helpful insights while respecting user privacy.

Written by: Shibu Kumar

With a zillion amount of information and millions of websites available on the web, Google algorithms sort through them to find the most relevant, helpful results in split seconds and present them in an order of relevance for the user. To present the most relevant results search algorithms look into many factors such as words used for query, relevance and usability of pages, the expertise of sources, location, and settings. As there is much ambiguity over what exactly is counted as ranking factors, there are many misconceptions associated with it. Here we examine some common myths about Google’s Ranking Factors brought up by many SEO professionals or clients. 

Written by: Shibu Kumar

Blockchain is an exciting emerging technology in the financial services industry. Over the past few years, it has proven its potential to drastically alter the way we do business not only in the financial sector but across nearly every industry globally. 

Written by: Prashant Thomas

In recent years, decoupled and headless CMS platforms have been witnessing a rise in popularity. Whiles some argue for a headless CMS architecture, some others believe it as cumbersome comparing to the traditional CMS architecture.

Written by: Prashant Thomas

Retail is experiencing a lot of pressure from all sides. Low margins, rising cost to manage supply chains, increasing demands from suppliers to pass over raw-material cost inflation, steadily increasing labor costs, and huge investments to match the latest competition are some of the constraints faced by the sector. 

Written by: Prashant Thomas
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