Businesses see mobile apps as a means to boosting revenue while building relationships with their customers. But to be able to achieve success with mobile apps is not an easy feat. They will have to invest in custom mobile application development to craft an app that aligns with their business goals while serving the needs of the target audience.

The app should be built to thrive in a highly competitive market, and it needs to be backed by smart marketing strategies. The goal of the app is to serve customers by solving a specific problem that’s been bugging them. The business thus makes a revenue out of the app’s purpose as customers are willing to spend money via apps. So the business will also have to ensure that the app is enticing enough for customers to spend money on.

And that’s what we will cover in this blog – getting customers to spend more money in a mobile app.

Here are a few tips and tricks to keep in mind.
 

Customer loyalty programs

 
Customer loyalty programs aren’t meant to get customers to spend more money in the app directly. Instead these programs are designed to keep customers engaged and retain them so there’s more chance of them making in-app purchases. Besides, loyalty programs reward customers for using the app and even making purchases. This generally encourages users to use the app more.
 

Personalize shopping experience

 
The customer might check out certain things in the app each time they log in but may not make a purchase. Businesses should track this behavior and their purchase history to understand what the customer was interested in, and then try to upsell or cross-sell items similar to or complementing their previous purchases or browsing interests.
 

Use push notifications wisely

 
Studies have found that push notifications at the right time can increase conversions by 50%. But this massive conversion potential comes with a catch. If push notifications are misused to spam customers with alerts or if they are simply sent at the wrong time, customers will get annoyed instead; so much that they may even decide to remove the app completely. A leading mobile application development company would recommend first figuring out the time of day when target customers are most likely to make a purchase, and then encouraging them to make a purchase at that time with enticing push notifications.

A great approach is to send personalized push notifications with some kind of value offers to customers based on their purchase history, app browsing behavior, and marked interests.
 

Conclusion

 
Developing a great app and getting customers to spend more money in it is a surefire way to grow a business fast. However, investing a lot of time and resources into one single tactic from the ones mentioned in this blog is a wrong approach. The best way is to try out different tactics and measure the results to see which ones work best. You won’t see any dramatic boost in spending overnight. It’s a slow process but executing these tactics properly and patiently would surely deliver good results.

Have more questions on mobile app development and marketing? Get in touch with our experts today.

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Written by: Rikhil Mohan

Augmented Reality or AR is generally seen as a technology that impacts media/entertainment industries. However, the technology is widely used in various industries like healthcare, fashion, eCommerce etc. AR mobile app development has incredible potential when it comes to redefining a brand’s customer experience. Businesses can create AR demos of projects, interactive advertisements, and display information in real-time etc. providing unique experiences to customers that remain in their thoughts.

Statista expects the global market size of AR and VR to reach around $210 billion by 2022. With such a market potential, AR’s already garnered big investments from big corporations like Google, Facebook, and Apple etc. AR mobile app development can make all the difference for modern businesses to gain a foothold in a tech-dominated future.

That said, let’s take a look at 4 great Augmented Reality SDKs for mobile apps of the future.
 

ARToolKit

 
One of the most popular tools for creating real-time AR mobile apps, ARToolKit is open source and comes with a free library. It’s packed with many features including:

  • Unity3D support
  • Single/Dual camera support
  • Auto camera calibration
  • OpenSceneGraph support
  • Multiple languages support

ARToolKit can work with all popular platforms including Linux, Android, iOS, Windows etc., and Smart Glasses.
 

Google ARCore

 
Google’s already invested in AR & VR technologies, and seem to have an idea of what the technologies can positively lead to. So it’s no surprise that the company is at the forefront when it comes to encouraging AR mobile app development. Google’s ARCore gives developers many cool things to leverage in order to build innovative AR mobile apps, and it’s free.

The Google ARCore toolkit works with Java/OpenGL, Unreal, and Unity and packs features such as:

  • Motion tracking: To determine the position and orientation of the device running the app using the camera, and aiding with placing virtual objects accurately.
  • Advanced environmental analytics: To detect horizontal surfaces and other aspects of the environment so as to properly place virtual objects (similar to motion capture).
  • Light estimation: This feature of the ARCore toolkit enables the app to adjust itself and match the lighting of the environment so virtual objects would look natural within that space.

ARCore works only on a select few devices (at the moment and bound to change) running Android 7.0 and higher.
 

Wikitude

 
Wikitude recently introduced their contribution to mobile AR revolution – SDK7. The SDK7 comes with support for simultaneous localization and mapping. Other major features include:

  • 3D recognition and tracking
  • Smart glasses integration
  • Image recognition
  • External plugins support
  • Unity support

Android and iOS are supported of course, and the SDK also allows developers to work with thousands of target images hosted in the cloud. The toolkit isn’t free, and requires a subscription to access all its features.
 

Vuforia

 
Vuforia didn’t take long to become popular for being a great, if not, leading portal for AR mobile app development. Its wide array of features, some of which you can find below, complement the best mobile technologies of modern times to build robust, innovative apps.

  • Advanced object recognition – Recognizes multiple objects including boxes, cylinders, toys, images etc.
  • Text recognition support
  • Custom VuMarks creation
  • 3D geometric map creation using Smart Terrain feature
  • Unity plugin
  • Cloud & local storage support
  • Static images to motion video conversion

Supported platforms of Vuforia include Android, iOS, Unity, and Windows.

There is a free version with limited features, and many commercial versions. The classic Vuforia requires a one-time payment of $499. The cloud version can be subscribed for $99 per month.
 

Conclusion

 
AR-driven mobile apps are embraced with excitement by a global community that’s becoming increasingly reliant on friendly, innovative technologies. As AR gains prominence and momentum, app developers need to refine their skillsets, master this technology, and channel its potential into a different genre of mobile apps.

The toolkits mentioned in this blog, and many other toolkits out there can be of help for AR app development aspirants. AR/VR technology is the game-changer that modern businesses are betting on. It’s time for everyone else to jump on that bandwagon.

Written by: Rikhil Mohan

It’s quite evident that mobile app development contributes significantly when it comes to transforming internal business operations of enterprises. Apps narrowed the gap between enterprises and their customers, helps build relationships, ensure in-house collaboration, and effectively accelerates a business to progress and rapid growth.

Ultimately, it all comes down to how well designed and developed the enterprise mobile app is. As many enterprises, despite having ideas, lack the skillset to develop mobile apps in-house, they tend to rely on capable developers. They want a great app ready without a lot of investment as well. That’s why outsourcing is popular today.

However, outsourcing development is not devoid of challenges, and requires the enterprise to take some precautionary steps to avoid mishaps or bad surprises. Enterprises often make many mistakes when outsourcing app development, which could harm the business.

Here are a few such mistakes enterprises should avoid when outsourcing mobile app development.
 

Not researching enough

 
Outsourcing a development company demands a lot of research. If the enterprise makes a decision off of an initial interaction with a potential partner, they may have some bad surprises coming toward them. They need to look into the development team, the pricing, development strategy, technical expertise, and most of all the capability to properly understand their vision and realize it with a product that meets business goals.

For starters, it’s best to look at the company’s portfolio, relevant case studies, and their past clients. There are many credible sources that provide reviews. Even if the enterprise is looking to get an MVP in the market, they should still invest some time researching potential partners as well as new trends when it comes to using mobile technologies for business.
 

No Agile balance

 
Almost every boutique mobile application development company practice Agile methodology. Still however, the concept of Agile seems to be misunderstood by many. Many developers prioritize working software before feature documentation itself. Detailed documentations are how they can avoid unexpected changes during the course of development.

The company should prioritize reviews and documentation at every stage of development, and hold standup meetings to ensure that the entire team is updated of the progress. Agile methodology makes sure that the company can overcome challenges, and identify potential roadblocks while continuing to build a successful product.
 

No prototyping

 
Prototyping can have a positive impact on app development, as long as it’s not done at the end of development. For instance, what if the users find that navigation in the mobile app is riddled with bugs after the coding is complete. This could turn into a nightmare for developers. This is why prototyping is important.

The development firm should provide enterprises with iterative builds of the app frequently. This allows the enterprise to get feedback from the actual users of the app, while also giving developers the opportunity to fix those features that need fixing.
 

No code reviews

 
There should be periodic code reviews during development. Normally, senior developers and team leads are responsible for code reviews. Code reviews can be done either manually or by automating them. Automation makes it easier to flag various issues, while the team can spend time on more important tasks. Nevertheless, enterprises should make sure that code reviews are part of the development strategy when outsourcing.
 

Conclusion

 
Though it’s true that outsourcing mitigates many risks involved, and generally demands a smaller investment, it can still end up delivering negative outcomes, especially when there is no proper communication or collaboration. Outsourcing development can be the beginning of a long-term partnership, which means enterprises should consider it a priority to make sure that their potential partner is compatible, transparent, and reliable.

Written by: Rikhil Mohan

Despite the effort and dedication put into mobile app development, the mobile app may still fail to find success in the market. This can be due to many reasons, some of which can be avoided. Often, the failure of an app can be due to mistakes the team made during one of the pre-development stages.

An experienced mobile application development company begins development of good quality applications by first taking into account the user needs, preferences, and expectations so as to define the product properly. The product definition is integral to the overall product strategy, and serves to guide the development towards understanding the needs and the right approach to meet those needs.

But, the mistakes that occur during this phase can consequently lower the app’s chance of success. Here are 4 common product strategy mistakes and tips to avoid them.
 

Projects taking too long to get started

 
Well, starting development right away is another mistake. The product has to be properly defined before the development can begin. Starting the development prematurely would force the team to encounter several challenges and pitfalls.

However, taking too long to start the project can also be troublesome. Firstly, such delays can lead to a situation where viable ideas simply do not become realized. This is also one pitfall of not going for an Agile approach and iterative development. That is also the solution to this mistake. Go for an iterative, Agile approach or release a Minimum Viable Product (MVP) so that the product doesn’t end up in development hell.
 

Confusing requirements

 
Customers may not always know what exactly they want. Even if they do, they may not be able to communicate it properly. In addition, customers may not always be able to see the big picture – the range of needs and opportunities. Even so, it is up to the mobile app development team to map the product requirements, and it may get confusing.

They essentially have to translate customer requirements into product specifications that the development team can understand. This won’t be easy if customer requests are not precise or non-technical in nature. To avoid this, the team can focus more on what the product should have to be of value to users instead of directly translating what the customer thinks as requirements.

The product should still meet their expectations, which the team can achieve if they do enough research to understand the markets, emerging mobile technologies, and everything else the product can or will achieve as time goes by.
 

Adding unnecessary features to show off innovative capabilities

 
During development, the team may find it possible to certain additional features or functionalities to the product. But just because they can and just because it’s feasible, doesn’t mean they should go for it. This is a common case when new technologies emerge or existing technologies advance and the development team wants to be the first to implement them.

Such a drive for innovation can sometimes take their focus away from the value proposition. If the features or functionalities don’t add value to the app user or if they aren’t necessary in the final version of the product, they simply should not be included in the product.
 

Ignoring competition and market viability

 
Market viability is generally often considered only during the pre-development phase of the mobile app. Once the development begins, the team tends to ignore changing market conditions and the impact of new trends and emerging technologies on the market. If the team isn’t aware of potential competition, the app is less likely to succeed in the market.

To avoid this, it’s best to perform thorough industry and competitor research while devising a product strategy. The team needs to understand how different their product would be, the problems it can solve, competitive developments that can threaten its success over time, and how it would fare amongst competition. Getting answers to these questions would help them deliver a market-viable product with a unique value proposition and optimized lifetime value.
 

Conclusion

 
While a well-rounded product strategy doesn’t automatically make the app successful, it considerably increases the likelihood of your app succeeding in the market. Avoiding the aforementioned mistakes would give the team a better chance at building a quality product that meets user needs, thereby granting leverage to successfully break into the market.

Written by: Rikhil Mohan

The first step in mobile app development is to identify the target audience. The app’s success depends on whether it’s able to solve problems or make things easier and more convenient for a specific audience. To craft a useful solution that caters to particular people, those people need to be understood at a granular level.

Analyzing user behavior, interestingly, gives a lot of insights on the users to a certain extent. For instance, a user’s choice in a smartphone gives developers insights on their behavior, common habits, and even personality. The developer would be able to estimate the types of apps that users are more likely to download, their willingness to pay for services in the app, and the probability of an in-app purchase. This information is what a mobile application development company leverages so as to make a decision on which platform to build the app for.
 

Choosing a platform

 
Android and iOS account for over 95% of the mobile market, which is one of the main reasons why brands consider each or both of these platforms for their apps. In the first quarter of 2018, there were over 19 billion downloads in Google Play while iOS app downloads exceeded 8 billion.

As for consumer spend, iOS users are generally more willing to spend on apps. Android is not far behind however, with consumer spend in Google Play going up by 25% in Q1 2018. Still iOS apps generate more revenue compared to Android apps with Google narrowing the gap with each passing year.

To choose a platform, you will have to understand market traits, where your app can fit in, and how you intend users to interact with your app. Ultimately, making a choice between Android and iOS comes down to your priority between user acquisition and revenue generation – Android for the former and iOS for the latter.
 

Differences between platforms that impact user experience

 
Both platforms are fundamentally different, and these differences directly influence the user’s platform choice. iOS users are generally seen as more loyal advocating a consistent experience across multiple Apple devices. This is due to Apple’s strict regulations on app submissions, push notifications, and system update timeframes. iOS users prefer straightforward, intuitive apps.

Google, on the other hand, allows developers to submit and update apps and app descriptions freely. Android focuses more on a customizable experience impressing a specific type of users.

While Apple users generally vouch for consistency and uncomplicated nature in apps, Android users would want freedom and customizability.
 

User demographics

 
Android currents holds the largest market share among mobile platforms, with a dominant position on developing nations. iOS users typically have large incomes which explains why they are willing to spend more money on in-app purchases. They also exhibit more in-app engagement.

Developers shouldn’t overlook market research factors like user location, income, and education which can impact engagement. This also influences the type of apps a user is likely to download and use.
 

In-app engagement

 
Mobile user engagement in Android and iOS is also different. Apple users have been found to engage more with several types of content, while Android boasts of higher media users in leading content categories. The performance of an app when achieving its goals and serving its purpose also influences user engagement to an extent. Goals like registration, purchase, subscription, in-app purchases etc. vary between Android and iOS.

iOS clearly dominates when it comes to user engagement, while Android still manages to satisfy. Developers would again have to consider the goal and purpose of their mobile app, and how they intend to monetize the app in order to choose the right platform.
 

Conclusion

 
The insights from just a few questions can help developers craft the right kind of app for the right platform for maximum effectiveness. If revenue generation or user engagement is the goal, iOS is the way to go. Android, on the other hand, is all about utility, performance, customizability, and productivity.

If an Android app manages to balance all these user preferences, users are likely to spend much more than iOS users. To leverage mobile technologies for business benefits, user behavior analysis is certainly a great approach.

Written by: Rikhil Mohan
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