The success of any online store depends on the e-commerce platform it uses. It can dramatically transform the way you do business. A fast, scalable, and cloud-based solution makes your customers shopping experience memorable, optimizes your operational efficiency and opens incredible growth opportunities.

Written by: Prashant Thomas

Google has released new updates that will help in providing site owners and marketers with related information when cookies are unavailable. The latest tracking method, which does not use Google’s contended FLoC (Federated Learning of Cohorts) technology but depends on ‘consented first-party’ data and machine learning. These solutions are intended to help marketers to measure conversions and discover helpful insights while respecting user privacy.

Written by: Shibu Kumar

At the beginning of time, humans sourced food locally first as hunter-gatherers then as agriculturalists. Fast forward to the 21st century, our food comes from different parts of the globe. Cranberries from the US, meat from Canada, rice from India, apples from Australia. With a pro-global supply chain comprising of multiple stakeholders like the producer, regulatory agencies, banks, food manufacturing companies, and importers spanning different countries and continents there are quite a few challenges.

Written by: Prashant Thomas

With a zillion amount of information and millions of websites available on the web, Google algorithms sort through them to find the most relevant, helpful results in split seconds and present them in an order of relevance for the user. To present the most relevant results search algorithms look into many factors such as words used for query, relevance and usability of pages, the expertise of sources, location, and settings. As there is much ambiguity over what exactly is counted as ranking factors, there are many misconceptions associated with it. Here we examine some common myths about Google’s Ranking Factors brought up by many SEO professionals or clients. 

Written by: Shibu Kumar

Blockchain is an exciting emerging technology in the financial services industry. Over the past few years, it has proven its potential to drastically alter the way we do business not only in the financial sector but across nearly every industry globally. 

Written by: Prashant Thomas
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