You have put in a load of hard work into your website and it finally paid off and you see your SERP rankings going up. Then the unexpected happens. Your rankings drop. You agonize over what went wrong or if you made a mistake. You beat yourself up for not doing it right and moan that you have to start all over again.

Recently Google published a research paper on a new algorithm called SMITH that claims to outdo BERT in understanding long queries and documents. What makes this new model excel better is that it can comprehend passages within documents in the same way that BERT interprets words and sentences, which enables the Google algorithms to read and understand longer documents. 

The year 2020 would go down in history as the year where the world paused and changed directions. People were further pushed to take their life online. This opened up new avenues for businesses. Many websites saw visitors from a different country than where they were located, spoke different languages etc. Hence there arose an increased need for optimizing the website for an international experience. If you are a company that seek to expand your online presence here is a checklist for an effective international SEO strategy

A good development workflow will bring out the best in a good developer and the exceptional among the great. On the other hand a bad workflow will rob them of their productivity. Hence it is extremely critical for every team to put together a good development workflow. The two best practices that have received a lot of attention over the last few years are continuous integration and continuous deployment.

Every day, Google releases one or more updates designed to improve search results which aren’t so noticeable. There are also updates done several times a year which bring in widely notable effects. Such broad core updates are confirmed beforehand and are designed to guarantee that relevant and authoritative content is available to searchers.