It is common business knowledge that acquiring a new customer is five times more expensive than retaining an existing customer. With the coronavirus pandemic and the subsequent economic lockdown, customers are tightening their purses and deliberating and debating how and where they should spend their money. This would make it nearly impossible for businesses to recruit first-time buyers and hence should give even more serious attention to customer retention to keep the money flowing. 

Choosing the most suitable one is a challenge when several big data frameworks are available in the market. The traditional approach of comparing the strength and weaknesses of each platform is to be of less help, as businesses should consider each framework with their needs in mind.

Have you tried to avoid somebody but keeps bumping on to each other everywhere you go to the point of being annoying? Digital Advertisements have a bad reputation for being that friend.

Trust is a very delicate concept. We trust instinctively, routinely and at times mindlessly in a wide variety of situations. It is the core foundation on which our relationships, our society is built on and very much our commerce. We have come to believe that to transact with you I should trust you. To verify our trust, we use intermediaries. For example, banks ensure that we deal with the right parties with sufficient funds. We rely on lawyers to ensure that our products are not copied or distributed by unauthorised persons. Hence generally, the use of intermediaries is complex, time-consuming and costly and carry many security risks.

The global COVID pandemic outbreak has compelled millions to be cooped up at home and has turned to the internet for work, entertainment and other necessities. This has caused unprecedented stress on internet infrastructure. Initial stats indicate a surge of 50-70% in internet hits. Platforms like YouTube and Netflix has announced that they would lower video quality to reduce traffic on mobile and broadband networks.