“The number all of us have to really pay attention to is, there will be 50 billion connected devices by 2025, that means we will have 50 billion ends points that we get to really harness. Then comes the data part, these devices are expected to generate 175 zettabyte of data, a quadrupled growth, from the current 45 zettabyte,”- Satya Nadella

The Pareto principle or the 80/20 rule was a principle put forward by the Italian economist Vilfredo Federico Damaso Pareto. Simply put it says that 80% of results will come from just 20% of the action. It is a widely accepted principle applied in every field of life.

Integrated marketing might come across as a simple concept at first glance: it means consolidating your various marketing efforts into a single coordinated whole. Consolidating the marketing efforts into a single platform is crucial for every company

There has been so much buzz around Google’s latest update named BERT. It is hailed as a massive and the biggest step for the history of search altogether.

“The best place to hide a dead body is on the second page of Google search results”. This internet meme indicates the importance of being on the first page of the search engine be it Google, Bing or Yahoo. Research shows that more than 50% of all search engine users click on a result on the first page. Hence keyword ranking has a major impact on web traffic, lead generation and conversions.