The year 2020 would go down in history as the year where the world paused and changed directions. People were further pushed to take their life online. This opened up new avenues for businesses. Many websites saw visitors from a different country than where they were located, spoke different languages etc. Hence there arose an increased need for optimizing the website for an international experience. If you are a company that seek to expand your online presence here is a checklist for an effective international SEO strategy

A good development workflow will bring out the best in a good developer and the exceptional among the great. On the other hand a bad workflow will rob them of their productivity. Hence it is extremely critical for every team to put together a good development workflow. The two best practices that have received a lot of attention over the last few years are continuous integration and continuous deployment.

Every day, Google releases one or more updates designed to improve search results which aren’t so noticeable. There are also updates done several times a year which bring in widely notable effects. Such broad core updates are confirmed beforehand and are designed to guarantee that relevant and authoritative content is available to searchers. 

On a larger context, configuration management (CM) deals with the process of ensuring that a system performs in a desired, consistent state as changes are made over time. Although the idea did not originate in the IT industry, the term generally refers to server configuration management.

With the pandemic throwing open an array of challenges for small businesses, having an online presence has become increasingly significant. Google My Business (GMB) is a free tool that support business owners in managing their online presence across the Google search engine and its portfolio of applications such as Search and Maps. Creating a Business Profile on Google allows potential customers to find your business on both Search and on Maps. This includes specific information like address, business hours, category and reviews.