Social Media Signals to Impact Your SEO ?
Social media has been an integral part of our daily lives for years. It has extremely evolved from an instant messenger to one of the powerful tools to promote products and reach the online audience in this digital era.
As we already know social media has a great effect on the popularity of your websites and this makes it more important to focus on the social media engagement activities and strategies for driving sales of e-commerce products.
But have you ever wondered how social media plays a vital role in improving your website rankings? Does it really impact the SEO? In this blog, we are going to find answers to these questions by exploring the social media signals and their impacts on search engine rankings.
What are Social Media Signals?
Social media signals or simply social signals refer to all kinds of engagement activities including likes, shares, comments, tweets, retweets, reviews, votes, links, pins, etc., that are followed on social media platforms such as Facebook, Instagram, Twitter, Pinterest, etc. to identify how people interact with the content of a brand.
Social media has become an inevitable part of online life for sure and it transformed the way we make decisions and communicate with each other. When it comes to SMM or Social Media Marketing, social signals are the most imperative factors for many businesses. This is because, when a vast audience likes or shares a page, it purely denotes that the page is genuine and comprises useful content.
How Social Media Signals Impact Your SEO
Studies show that there exists a strong connection between social media activities and SEO rankings. Increased social signals can bring decent domain authority and value to URLs.
Let’s find out how these statements work.
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First, you have to understand the fact that Social media does not influence SEO directly nor it can be counted as a ranking factor. Instead, it correlates with the factors that impact SEO rankings. This correlation occurs through social media signals.
Your likes, shares, and comments do not add to SEO rankings still, when your content gets shared more on various social media platforms it creates social signals that point out your posts are relevant to the target market. These signals strengthen the elements that Google considers for ranking a website. Google values the quality links that you share via social media that can raise brand publicity and influence SEO in many ways including vast content distribution, the extended lifetime for your posts, enhanced brand reputation, increased online visibility and organic traffic, and improved local SEO.
When you create and post quality content, you are delivering something of value to your target audience. So they will read and share your posts with their friends and other followers across the social media. The loop continues as their followers do the same. Remember, the content should be engaging and good enough generate traffic. Blogs, videos, podcasts, and infographics can lead to driving social shares. All these belong to social signals that will inform Google about the content credibility of your website and thereby indirectly refining your search rankings.
Also Read : Top 10 Digital Marketing Trends to Follow in 2022
Here are the 3 different ways in which social media signals impact your SEO indirectly.
Boosts Organic Traffic
Everyone wants to fetch more high-quality website traffic. Social media is one of the best means to gain organic traffic to one’s website. The more online visitors you get, the more likely your website to get ranked by Google. A significant number of followers on social media (not less than ten thousand) can make the audience consider you relevant and actively engage with your content. This will result in marking your website as a powerful source by the search engine, achieving more visibility and a great audience.
We all know that creating backlinks is an essential part of SEO. The fundamental link building involves producing and sharing valuable content across online platforms. With the effective utilization of social media, higher search results can be easily achieved if the links we receive are from trusted social media accounts.
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Lifts Domain Authority
Domain Authority (DA) is a search engine ranking factor that predicts how effectually a website will rank on SERPs, with its values ranging from 1 to 100. Though social media signals do not directly account for domain authority, the search engine interprets a genuine account with a high social media presence as different and valuable and might rank better than its competitors. Therefore, staying active in social media with engaging content can help you to get better results.
Social media has turned into a prevailing marketing tool and greatly advanced over the years. Websites are no longer the only digital medium to promote products and services. Having social media account with a large number of followers can receive more customer referrals and greater conversion rates. As these platforms continue to obtain momentum, more folks will be depending on social signals to make their buying decisions. As social media and SEO Services work hand-in-hand to provide the most relevant and valuable results to its users, you need to leverage the social media features to cultivate your business.
Thinking to boost your organic traffic and conversions via Social media? Contact us now to get the best results!
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