As this decade is completely driven by the online landscape, everyone knows the importance of a website. No matter what business you run, your website is the voice of your company and it should be appealing for the customers to visit. 

But how much does it cost to build a website? Does it cost too much?

Written by: Shibu Kumar

The Best Digital Marketing KPIs

You are now familiar with the basic terms associated with the digital marketing KPIs and what they mean to businesses from the first part of this blog. The important KPIs to concentrate on shall differ from business to business, based on your requirements. To decide on which business KPIs are the best, you need to have an in-depth look at your business goals.

Let’s now explore the most important digital marketing KPIs to track for your business. 

Written by: Shibu Kumar

Millions of business websites are available in the digital world and millions are created at an increasing rate day by day. So, if you want to stand out from the crowd, you must have a well-tuned strategy that makes you stay ahead of the game. One of the most productive ways to accomplish this purpose is hiring a digital marketing company, particularly for those who run small businesses.

Choosing a digital marketing company with a fully-fledged workforce can be your very first step towards the digital growth of your business. You will have a team that designs and manage each phase of the marketing strategy to optimize and drive conversions across the major platforms. With the effective use of quality content, they can help you to earn increased ROI along with solid measurable results.

Written by: Shibu Kumar

Internet marketing is a diverse arena. Using everything the internet offers to market a business is challenging but exciting nevertheless. Of the many approaches in digital marketing, marketing automation is probably the most unique.

What is Marketing Automation?

Simple on the outside, but complex on the inside. This pretty much sums up marketing automation. In a nutshell, marketing automation is a digital marketing solution or approach that’s aimed at improving relationships with customers.

It uses automation software for delivering personalized emails and messages to leads and customers. This ‘personalization’ depends on various factors including but not limited to the spending habits of your contacts, where they are in the sales funnel, their past interactions with the website etc.

Marketing needs to make sure people get content tailored to their needs and aligned with their interests. Marketing automation pretty much does that after determining what the user would want. This helps build stronger relationships subsequently increasing conversions. Automation also streamlines your operations to an extent letting you focus more on other tasks.

So Marketing Automation essentially combines various aspects of digital marketing including email marketing, conversion rate optimization, lead generation etc.

Now let’s take a look at the common misapprehensions about marketing automation.

It isn’t personal

People tend to think that because it’s automated, marketing automation isn’t personal. In all fairness, it can be impersonal if not done properly. When done properly, marketing automation is certainly personal. A solid marketing automation strategy will have a human touch as well. The process just makes it easier to get the right messages out to the right people. The right messages are often tailored by marketers.

It’s spam

When it comes to spam, a marketer knows best. Spam is essentially an unsolicited message from a company, promoting something that’s not relevant to the recipient. Marketing automation, on the other hand, delivers relevant messages to interested users who have provided the sender with their email addresses.

Though marketing automation can be completely promotional, the end goal is to build better relationships. This means they can deliver non-promotional content that are valuable or relevant to users.

It’s a fully hands-off process

The word ‘automation’ in marketing automation is easily misunderstood. It gives people the wrong impression that the whole process is completely automatic, and that they need only set it up, run the software, and watch it work like magic. That’s not how it works. An effective marketing automation process should always be monitored, tweaked, and refined to ensure that it retains the success quotient.  The marketer will also have to run tests and analyses to understand how people respond to specific types of content, designs, CTAs etc.

It’s just email marketing except that a software sends the mails

Though marketing automation mostly involves sending various types of emails (Welcome mails, Thank You mails etc.), it isn’t necessarily a synonym for email marketing. There are fundamental differences between the two. In email marketing, emails are sent to every contact in the list. Marketing automation avoids this, and tunes each mail depending on the recipient’s interests and needs.

There is little segmentation in conventional email marketing, while marketing automation allows segmentation and is systematic. The latter is also easily measurable, and offers better insights but is generally effective only if the business has a large enough contacts database and the resources to use the automation software to its fullest potential.

Written by: Shibu Kumar