Millions of business websites are available in the digital world and millions are created at an increasing rate day by day. So, if you want to stand out from the crowd, you must have a well-tuned strategy that makes you stay ahead of the game. One of the most productive ways to accomplish this purpose is hiring a digital marketing company, particularly for those who run small businesses.

Choosing a digital marketing company with a fully-fledged workforce can be your very first step towards the digital growth of your business. You will have a team that designs and manage each phase of the marketing strategy to optimize and drive conversions across the major platforms. With the effective use of quality content, they can help you to earn increased ROI along with solid measurable results.

Getting a head start on your digital marketing tactics for 2022 is all about understanding the most crucial impending trends that can keep you ahead of the schedule. The digital world is highly dynamic and changing as is your target audience. When it comes to trends, successful digital marketing refers to staying in the know.

The current situation shaped by the Covid-19 pandemic has accelerated the digitization of activities and is calling for new generation trends. During the pandemic outbreak, physical stores were forced to bring their operations to halt and most of the businesses adopted digital marketing as an alternative way to continue with their sales. Hence, the pandemic has transformed the way establishments operate and paved a more vibrant path for the new era of marketing known as digital marketing.

Your wait is over because we are going to unfold the top 10 digital marketing trends to follow in 2022 that must be considered by businesses to get on with achieving more conversions.

Here’s an excerpt from an article published by Industry Today.

“By 2018, only 30 percent of manufacturers investing in Digital Transformation will be able to maximize the outcome; the rest are held back by outdated business models and technology.”

….which makes you wonder.

Are manufacturers utilizing every opportunity offered by the advancements in digital technology?

Most likely they are not.

Even so, many of the manufacturers that embraced the digital revolution don’t seize or use the opportunities in a coordinated way. With the revolution already disrupting consumer products, media, healthcare, and other sectors, and the advancements in AI, Robotics, and Machine Learning, the manufacturing industry is bound to transform in the most innovative ways. The transformation has already begun.

Those companies that lead the digital transformation have embraced various operating principles.

• More authority to data
• Focusing more on products and objectives
• Create and execute processes to continuously and consistently transform

That companies that don’t adapt to the changing times will most likely fall behind. However, even if they are willing to adopt and implement digital technologies, they will still have to face some challenges. But the outcome is worth it evidently.

Digital transformation of the manufacturing industry is not just a case of significant investments on new technology. It’s practically a dramatic shift in the culture they practiced till now. Top executives already know what’s at stake, and they are apparently aware of how significant digital transformation is for the supply chain.

Here are a few more reasons that should convince them why digital transformation is indispensable for industrial manufacturers.
 

Consumer Expectations have Changed

 
Consumer expectations obviously change over the years. The digital revolution is apparently a double-edged sword that forces industries to adapt and transform while promising consumers more benefits and a better purchasing experience.

Let’s take Uber for instance. Traditional car manufacturers and Uber have something in common. They run businesses that involve moving people around. Car manufacturers meet consumer need by providing them with vehicles through their experience. Uber, on the other hand, also meets people’s transportation needs except they do it with data. They match potential passengers and vehicles via smartphones. Uber is now worth over $50 billion, and it’s just been five years since their humble beginning.

They met changing consumer expectations in a different way. Though not all companies that embrace digitization achieve success, digital transformation is still imperative for industrial manufacturers if they want to meet the rising expectations of consumers, and not fall behind.

Smarter technology grants more visibility, and introduces new digital practices that subsequently enhances focus and efficiency within and throughout the supply chain.
 

Big Data

 
The manufacturing industry generates more data than any other sector but there aren’t many companies that harness this data. Such an overwhelming amount of data also hides great opportunities. These data can be harnessed to locate bottlenecks and find efficiencies.

Because of the significance of data, a company preparing for digital transformation must design processes that ensure seamless transformation, while empowering employees to transform data from multiple sources into insights.
 

Achieving Efficiency

 
Harnessing big data is the key to achieving efficiency. The insights from mined data can help the manufacturer figure out the right path that delivers maximum efficiency. Apart from this, digitization also provides manufacturers with tools to manage their businesses better. The potential benefits include reduced expenses, reduced time-to-market, and improved customer experience.
 

Rising Demand for Innovation

 
Adopting digital technologies also adds to the flexibility of the manufacturing industry in welcoming and implementing innovative ideas. It essentially gives the business a better, more efficient framework that enables employees to do their jobs better while freeing time for more advanced levels of operations that will lead to business innovation and increased growth rate. Because companies compete on a global scale, rising up to the demand for innovation is vitally necessary unless they don’t mind falling behind.
 

Conclusion

 
The path towards digital transformation is a process that requires a good amount of investment and dedication. Still it’s never complete despite delivering a plethora of benefits. It’s impractical for a single company to leverage every single digital advancement, but many businesses have nevertheless made great progress.

In a marketplace where consumers demand sophisticated products and services, digitization will certainly present more opportunities for business leading them to success. Competitors who choose not to go down that road will run out of steam in the long run.

We live in the digital era now, where technologies transform the way people interact, and even influence the decisions they make. You get at least a glimpse of it every day in the form of customer service kiosks, self-serve check out stations etc. Retailers like Walmart have been leveraging technological advancements to change the way customers shop – by giving them more control from the moment they step foot in the store. Consumers bag and pay for the items, without the need for a store employee assisting them.

So, shoppers get to control their shopping experience while the store can reduce human errors, cut down personnel costs, and enhances the experience of their customers.

Now apply that logic to the travel industry. The whole landscape of the industry has changed thanks to digital technology. Travelers now have the power to customize their travel plans and control how and when they can make travel plans. And they don’t need to approach brick-and-mortar travel agencies for this. They can make plans, and arrange everything themselves seamlessly at their own pace.

Let’s see how digital technology brought forth such a metamorphosis.
 

Social Media Platforms

 
The average traveler today has started relying more on online environments to realize his travel dreams. These environments include social media websites, travel portals, travel review websites, travel blogs etc. All of them combined changed the way travelers research, make plans, and recommend good destinations to others. They get input from people who’ve been to those places before. All of it just a few mouse clicks away.

However, travel companies, generally, haven’t completely realized how user-generated content and social media platforms can impact customers’ decisions. Their interactions with a traveler end the moment the latter returns home. Nevertheless, social media and review sites still managed to change the way a travel company does business. They can re-evaluate their offers depending on online reviews and social media posts, and even change the standard products or services they offer; even increase their brand visibility with some well-planned social media marketing strategies.
 

Personalization

 
Travel companies have seen the importance of personalizing their offers based on consumer preference. New age technologies like Big Data facilitate this. This gives a great experience to customers, and drives the business. The technology mines data to infer customer preferences with which the company can offer a personalized travel package to the customer. The customer, on the other hand, won’t have to plow through search results to find an interesting travel package.

This would also make them feel that the travel company is aligned with their interests, and hence reliable, consequently increasing the likelihood of customers recommending the company to their friends and family. Today’s traveler is more tech-savvy. So leveraging digital technologies to personalize offers gives the company a great advantage while providing customers with a convenient and comfortable purchasing experience at the same time.
 

Mobile Devices

 
People extensively use mobile devices now in both their personal and professional lives. Travelers rely on hand-held devices ranging from smartphones to tablets for researching, purchasing, and reviewing travel packages. This emphasizes the significance of responsiveness in a travel company’s website, and the company’s brand visibility in the digital realm.

To win today’s game, they will have to play by the rules and use digital technologies to respond to customers who found them with that technology in the first place. With the industry getting consistently digitized, a travel company that doesn’t embrace mobile disruption will lose to their competition in a short time.
 

Conclusion

 
We could say that the rapid advancement of digital technologies and the change in purchase patterns forced travel companies to adapt. But it is nevertheless beneficial to businesses that can give a comfortable and reliable shopping experience to consumers.

The travel industry’s present evolution thanks to digital technologies is but just a beginning. With AR, VR, and IoT starting to gain popularity, the trend will surely change in the near future making interactions more immersive, where travelers can realize their dreams in imaginative ways.