Yet another year passes by as the Mobile App Development industry retains its tremendous growth rate. In 2018, the tech world witnessed significant changes across various industries that influenced app development, more specifically iOS and Android app development. Mobile devices and applications evolved due to various trends and technological advancements.

Statista’s research expects the number of smartphone users in 2019 to exceed 2.5 billion next year along with a proportional increase in the number of mobile apps – both iOS and Android.

However, on a technical front, app developers and mobile technologies enthusiasts are looking forward to seeing the updates 2019 will bring to the table.

That said, here are the mobile app development trends to watch out for in 2019.
 

IoT will be prevalent

 
The Internet of Things, popularly known as IoT, turned a lot of heads in 2018, and has evolved enough to boost a number of industry verticals including healthcare, eCommerce, transportation etc. It’s expected to penetrate the retail and real estate industries soon, and be the catalyst for the development of ‘smart cities’. The technology is expected to solve traffic issues and vehicle parking problems.

IoT app development is trending now though we don’t see many IoT apps gaining traction at the moment. Owing to the technology’s massive potential, it’s safe to assume that IoT will be involved more in revamping businesses across the globe next year. The technology will become common in various regions.
 

Intelligent chatbots

 
Many on-demand apps today feature chatbots with unique features and functionalities. The advancements in Artificial Intelligence helped make chatbots smarter.

Statista forecasted that the global chatbot market will increase to 1250 million by 2025. Chatbots is expected to bring forth many success stories for businesses in the form of virtual sales assistants and customer support. Customer relationship management will be further escalated by chatbots in 2019, essentially making chatbot development a big deal next year.
 

Application Performance Management (APM) will be the norm

 
APM originally was defined as the mobile metrics integrated into Google a few years back. It was meant to avoid issues that degenerated app performance. With proper APM, app performance and quality can be significantly boosted. As a matter of fact, many QA specialists use APM during the app testing process to ensure quality. In 2019, APM will have more relevance and will be more prevalent among testers and developers.

EMM or Enterprise Mobile Management is also expected to gain momentum next year improving app development technologies as well as the skill of the people behind the development. Both APM and EMM will play key roles in streamlining mobile computing, covering various aspects including app maintenance, security, finance management, and user experience.
 

Enhanced beacons

 
The Beacon technology isn’t anything new, and is primarily used to attract customers who are in close proximity of the physical store of a business. In 2019, we will be seeing an enhanced beacon technology tailored to serve various purposes. It can be of great use in airports and for mobile payments. Users will be able to access information seamlessly while businesses can get closer to their customers and prospects more efficiently.
 

Robust app security

 
A common trend followed every year, app security will have even more significance next year as new kinds of cyber-threats emerge. Corporate giants like Google and Apple are relentlessly trying to augment app security to offer uncompromising features that’d safeguard confidential user and business data. As such, we can expect better app security protocols to emerge in 2019.
 

Conclusion

 
Developers as well as testers will need to enhance their skill sets and expertise in various technologies and leverage buzzing trends to stay ahead of the curve in an increasingly competitive app market. There will also be a shift in the expectations of the average app user demanding more responsive, secure, and fast mobile app experience. Evidently, every enterprise mobile app development company has their work cut out for them in 2019. Staying up-to-date on changing trends is the key to a great start in 2019 for app development companies.

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Written by: Rikhil Mohan

Features are what makes a mobile app stand out, and these features instigate the traffic to a web application regardless of the application platform. Speaking of platform and mobile technologies, Android still leads with over 85% global market share, and Android apps are known for introducing unique features in apps. Android’s wide acclaim and demand made it indispensable for mobile application development companies to give more importance to integrating unique features in apps.

With the development centered on building an app with all the right features, the developers shouldn’t neglect up-to-date mobile app development trends. These trends keep changing offering new dimensions for developers to explore and interesting features for the users to experience. However, it should be noted that the features should be added in accordance with the business requirements.

Investing a lot of time, effort, and budget in unnecessary features that actually don’t offer much value to end-users is not a wise idea. They should include only those features that matter, and are vital for the app to serve its purpose.

In this blog, we will explore a few such important features that Android app developers should focus on.
 

User-friendly interface

 
For the app to stand out, it should be easy for end-users to understand and use. Many apps will have complex processes driving its functionalities. But all those complexity shouldn’t be exposed in its interface. The interface should be easy to figure out. The navigation should be simple as well. All features of the app should be easily accessible.

This is important because users form the first impression of a mobile app within the first couple of minutes of using the app. So enhanced user experience right from the get-go is important for the app to succeed.
 

Simple login and registration

 
Let’s be honest. No one likes to fill out a long form with lots of fields to register and avail a service. Most apps, particularly the on-demand ones, require users to create and register a personal profile so that they can collect important data.

If the form is just too long demanding the customers to spend some time typing in all the details, it’d just annoy them and give them second thoughts. It’s important to keep the login and registration process simple for the users.
 

Give room for feedback

 
User feedback, one of the most crucial elements of a mobile application, is a double-edged sword. It is a key factor that influences the fate of the app. The app developers should take measures to encourage users to send feedback on the app. If the feedback is poor, it may deter potential users from checking out the app. However, feedbacks also give developers insights to improve the app. Feedback is important for app performance analysis.
 

Impressive loading speed

 
One major reason why many apps fail to succeed in the market is because of their slow loading speed. The market is highly competitive, and will most likely have faster alternatives to slow apps. Users prefer apps that respond quickly. Developers should take special care to ensure that the app’s performance aspect is impressive with fast loading speeds and processing power.
 

Conclusion

 
Android leading on a global scale also indicates that android apps will have fierce competition. To stand out from the rest, an app should have features that its target audience would want and can easily figure out. This is why research goes into understanding the audience and the hottest mobile technologies. This way developers can determine what features can raise the value of their app while impressing end-users. To conclude, an app without simplified features is highly likely to run out of gas in the market rather quickly.

Written by: Rikhil Mohan

Despite the effort and dedication put into mobile app development, the mobile app may still fail to find success in the market. This can be due to many reasons, some of which can be avoided. Often, the failure of an app can be due to mistakes the team made during one of the pre-development stages.

An experienced mobile application development company begins development of good quality applications by first taking into account the user needs, preferences, and expectations so as to define the product properly. The product definition is integral to the overall product strategy, and serves to guide the development towards understanding the needs and the right approach to meet those needs.

But, the mistakes that occur during this phase can consequently lower the app’s chance of success. Here are 4 common product strategy mistakes and tips to avoid them.
 

Projects taking too long to get started

 
Well, starting development right away is another mistake. The product has to be properly defined before the development can begin. Starting the development prematurely would force the team to encounter several challenges and pitfalls.

However, taking too long to start the project can also be troublesome. Firstly, such delays can lead to a situation where viable ideas simply do not become realized. This is also one pitfall of not going for an Agile approach and iterative development. That is also the solution to this mistake. Go for an iterative, Agile approach or release a Minimum Viable Product (MVP) so that the product doesn’t end up in development hell.
 

Confusing requirements

 
Customers may not always know what exactly they want. Even if they do, they may not be able to communicate it properly. In addition, customers may not always be able to see the big picture – the range of needs and opportunities. Even so, it is up to the mobile app development team to map the product requirements, and it may get confusing.

They essentially have to translate customer requirements into product specifications that the development team can understand. This won’t be easy if customer requests are not precise or non-technical in nature. To avoid this, the team can focus more on what the product should have to be of value to users instead of directly translating what the customer thinks as requirements.

The product should still meet their expectations, which the team can achieve if they do enough research to understand the markets, emerging mobile technologies, and everything else the product can or will achieve as time goes by.
 

Adding unnecessary features to show off innovative capabilities

 
During development, the team may find it possible to certain additional features or functionalities to the product. But just because they can and just because it’s feasible, doesn’t mean they should go for it. This is a common case when new technologies emerge or existing technologies advance and the development team wants to be the first to implement them.

Such a drive for innovation can sometimes take their focus away from the value proposition. If the features or functionalities don’t add value to the app user or if they aren’t necessary in the final version of the product, they simply should not be included in the product.
 

Ignoring competition and market viability

 
Market viability is generally often considered only during the pre-development phase of the mobile app. Once the development begins, the team tends to ignore changing market conditions and the impact of new trends and emerging technologies on the market. If the team isn’t aware of potential competition, the app is less likely to succeed in the market.

To avoid this, it’s best to perform thorough industry and competitor research while devising a product strategy. The team needs to understand how different their product would be, the problems it can solve, competitive developments that can threaten its success over time, and how it would fare amongst competition. Getting answers to these questions would help them deliver a market-viable product with a unique value proposition and optimized lifetime value.
 

Conclusion

 
While a well-rounded product strategy doesn’t automatically make the app successful, it considerably increases the likelihood of your app succeeding in the market. Avoiding the aforementioned mistakes would give the team a better chance at building a quality product that meets user needs, thereby granting leverage to successfully break into the market.

Written by: Rikhil Mohan

The first step in mobile app development is to identify the target audience. The app’s success depends on whether it’s able to solve problems or make things easier and more convenient for a specific audience. To craft a useful solution that caters to particular people, those people need to be understood at a granular level.

Analyzing user behavior, interestingly, gives a lot of insights on the users to a certain extent. For instance, a user’s choice in a smartphone gives developers insights on their behavior, common habits, and even personality. The developer would be able to estimate the types of apps that users are more likely to download, their willingness to pay for services in the app, and the probability of an in-app purchase. This information is what a mobile application development company leverages so as to make a decision on which platform to build the app for.
 

Choosing a platform

 
Android and iOS account for over 95% of the mobile market, which is one of the main reasons why brands consider each or both of these platforms for their apps. In the first quarter of 2018, there were over 19 billion downloads in Google Play while iOS app downloads exceeded 8 billion.

As for consumer spend, iOS users are generally more willing to spend on apps. Android is not far behind however, with consumer spend in Google Play going up by 25% in Q1 2018. Still iOS apps generate more revenue compared to Android apps with Google narrowing the gap with each passing year.

To choose a platform, you will have to understand market traits, where your app can fit in, and how you intend users to interact with your app. Ultimately, making a choice between Android and iOS comes down to your priority between user acquisition and revenue generation – Android for the former and iOS for the latter.
 

Differences between platforms that impact user experience

 
Both platforms are fundamentally different, and these differences directly influence the user’s platform choice. iOS users are generally seen as more loyal advocating a consistent experience across multiple Apple devices. This is due to Apple’s strict regulations on app submissions, push notifications, and system update timeframes. iOS users prefer straightforward, intuitive apps.

Google, on the other hand, allows developers to submit and update apps and app descriptions freely. Android focuses more on a customizable experience impressing a specific type of users.

While Apple users generally vouch for consistency and uncomplicated nature in apps, Android users would want freedom and customizability.
 

User demographics

 
Android currents holds the largest market share among mobile platforms, with a dominant position on developing nations. iOS users typically have large incomes which explains why they are willing to spend more money on in-app purchases. They also exhibit more in-app engagement.

Developers shouldn’t overlook market research factors like user location, income, and education which can impact engagement. This also influences the type of apps a user is likely to download and use.
 

In-app engagement

 
Mobile user engagement in Android and iOS is also different. Apple users have been found to engage more with several types of content, while Android boasts of higher media users in leading content categories. The performance of an app when achieving its goals and serving its purpose also influences user engagement to an extent. Goals like registration, purchase, subscription, in-app purchases etc. vary between Android and iOS.

iOS clearly dominates when it comes to user engagement, while Android still manages to satisfy. Developers would again have to consider the goal and purpose of their mobile app, and how they intend to monetize the app in order to choose the right platform.
 

Conclusion

 
The insights from just a few questions can help developers craft the right kind of app for the right platform for maximum effectiveness. If revenue generation or user engagement is the goal, iOS is the way to go. Android, on the other hand, is all about utility, performance, customizability, and productivity.

If an Android app manages to balance all these user preferences, users are likely to spend much more than iOS users. To leverage mobile technologies for business benefits, user behavior analysis is certainly a great approach.

Written by: Rikhil Mohan

The reputation of the mobile app development company is fragile to be honest. If the app underperforms, the developer’s reputation is affected. If the app fails in the market, the developer’s reputation is affected. If the users don’t have a good experience using the app, the developer’s reputation is affected. However, it’s not something that can’t be fixed. A few good practices can restore the developers’ reputation or grow it considerably.

What most developers often don’t give much importance to is the app’s security features, unless the app handles financial transactions. Even if the app is non-commercial and made solely for entertainment, it still may require access to the mobile users’ personal information. So users obviously expect the app to use that information wisely i.e. they just assume that the app is secure. It’s up to the developers to make sure the users are right about them. Mobile app security is vital for the app’s success, and subsequently the developer’s reputation.

With that out of the way, let’s take a look at 5 ways developers can deliver great mobile app security.
 

Use encryption

 
Encryption is one of the best ways to secure a mobile application. Using powerful encryption techniques to secure data transmissions from the mobile device reassures users that their data is safely handled by the app. The data won’t make sense to cyber-attackers.
 

Extensive testing

 
Good development companies will obviously perform testing that covers all important aspects of the app. But developers should be aware that even the smallest gap in security can be exploited by cyber-attackers. The testing done for the app shouldn’t leave any stones unturned while also making sure that the visitors get a great experience using the app.

Present day technologies facilitate automated testing that reduces a lot of effort for testers while they can direct their attention to testing the most critical features of the app. This requires a deep understanding of mobile technologies and effective project management skills in addition to prepare a timeline for both development and rigorous testing.
 

Prototyping

 
Prototyping makes it very easy for developers to keep track of their progress. The prototype app also serves as a restore point for developers while they go about developing the application. Prototypes also give the developers an early feedback of the app helping them improve the final version of the app. It can also make it easier for developers to identify security gaps that can be exploited.
 

Better integration with hardware architecture

 
The developers should make sure the app can run on a variety of devices, and should mention the list of compatible devices in the app description. Certificates from compatible devices will help the application integrate its source code with the hardware’s architecture effectively. This also solidifies the app’s security mechanisms, which would then work in conjunction with the mobile device’s built-in security features.
 

Remote data wipes

 
This is a staple of enterprise mobile security policies allowing the user to wipe all personal data remotely if he/she loses the device. Remote data wipe options are generally limited by device type, mobile OS versions etc. Though it’s an emergency measure, the existence of such a feature reassures users that the app development company values personal data protection that much.
 

Conclusion

 
Recent cyber-security breaches and exploits that made news have made people rise many concerns on the security of digital solutions and services including apps.

Google itself has emphasized the significance of mobile security guiding companies providing Android development services to keep working on improving app security for users. In this age, with all our data flowing between servers, every app in use that require personal information should feature stringent security mechanisms. The methods mentioned in this blog hopefully guide developers to secure mobile apps right from the beginning of development.

Image Designed by Freepik

Written by: Rikhil Mohan
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