Most of you know how Search Engine Optimization (SEO) has become inevitable in attracting consumers to online platforms. As SEO is continuously changing, you must stay in the know of top and the latest trends to convert your content strategies into effective ones. If you are still depending on the outdated SEO tactics that you have been executing for years without any results, it’s time for you to learn and switch to the newest strategies. You should note that these old tactics like keyword stuffing are no more capable to fetch you the desired results in today’s SEO landscape and can even negatively impact SEO. This makes the scenario vital that you adapt your strategies to the latest trends and it is also an overwhelming prospect.

To help you to take this mandatory step for staying on top of the trending evolutions in SEO and witness positive results, we are going to extract here the top 5 among them that will have a great impact in 2022. 

Come, let’s start.

Mobile-first indexing refers to Google’s shift in content crawling and ranking from desktop to mobile versions of websites.

The mobile era has arrived. Mobile searches have already surpassed desktop searches for the first time in over five years. Because

versions will be seen by more people, it makes sense for Google to crawl and rank content based on them.

versions will be seen by more people, it makes sense for Google to crawl and rank content based on them.

This post will show you how to see if Google has already switched your site to mobile-first indexing and how to prepare if they haven’t.

Backlinks refer to a link from one website to another. Search engines use these links as a ranking signal because linking one website to another indicates the authority in content earned by it. High-quality backlinks can be used to increase a site’s ranking and visibility in search engine page results. 

App Store Optimization (ASO) also called App Store Marketing or Mobile App SEO is basically about improving the visibility of your app on app store marketplaces like Google Play or Apple App store.  By increasing impressions, you can promote other goals such as driving traffic to your app and downloads.  The essence of ASO is the application of expert resources related to improving the ranking of mobile applications (apps) within the various app stores-iTunes, Google Play, and Windows Store). 

With a zillion amount of information and millions of websites available on the web, Google algorithms sort through them to find the most relevant, helpful results in split seconds and present them in an order of relevance for the user. To present the most relevant results search algorithms look into many factors such as words used for query, relevance and usability of pages, the expertise of sources, location, and settings. As there is much ambiguity over what exactly is counted as ranking factors, there are many misconceptions associated with it. Here we examine some common myths about Google’s Ranking Factors brought up by many SEO professionals or clients.