In this decade where everything has gone digital, everyone wants to create their impressions in the digital world. This is the prime reason behind the growth of online business today and thereby increasing the significance of SEO and other digital marketing techniques. 

It is an undeniable fact that a lot of marketing efforts are required to produce a website visible to its target audience. To ensure the proper working of the marketing efforts, you need to track it. This is where the Key Performance Indicators or KPIs take their amazing role.

Welcome to the world of Marketing KPIs. In this blog, we shall be looking closer at what KPI means, what you need to understand about tracking your digital marketing KPIs, and how to use KPIs to make successful decisions for your business.

Social media has been an integral part of our daily lives for years. It has extremely evolved from an instant messenger to one of the powerful tools to promote products and reach the online audience in this digital era.

As we already know social media has a great effect on the popularity of your websites and this makes it more important to focus on the social media engagement activities and strategies for driving sales of e-commerce products.

But have you ever wondered how social media plays a vital role in improving your website rankings? Does it really impact the SEO? In this blog, we are going to find answers to these questions by exploring the social media signals and their impacts on search engine rankings.

Link building isn’t easy, let’s face it. It can be considerably more difficult if you don’t have the right metrics. If you want to get better at it, you must first figure out what you’re doing well and where you may improve. Counting links isn’t enough; you’ll also need other success indicators. It’s quite difficult to achieve the desired outcomes when you don’t know what metrics to use to measure your link-building efficiency.

App Store Optimization (ASO) also called App Store Marketing or Mobile App SEO is basically about improving the visibility of your app on app store marketplaces like Google Play or Apple App store.  By increasing impressions, you can promote other goals such as driving traffic to your app and downloads.  The essence of ASO is the application of expert resources related to improving the ranking of mobile applications (apps) within the various app stores-iTunes, Google Play, and Windows Store). 

You have put in a load of hard work into your website and it finally paid off and you see your SERP rankings going up. Then the unexpected happens. Your rankings drop. You agonize over what went wrong or if you made a mistake. You beat yourself up for not doing it right and moan that you have to start all over again.