App Store Optimization (ASO) also called App Store Marketing or Mobile App SEO is basically about improving the visibility of your app on app store marketplaces like Google Play or Apple App store.  By increasing impressions, you can promote other goals such as driving traffic to your app and downloads.  The essence of ASO is the application of expert resources related to improving the ranking of mobile applications (apps) within the various app stores-iTunes, Google Play, and Windows Store). 

With a zillion amount of information and millions of websites available on the web, Google algorithms sort through them to find the most relevant, helpful results in split seconds and present them in an order of relevance for the user. To present the most relevant results search algorithms look into many factors such as words used for query, relevance and usability of pages, the expertise of sources, location, and settings. As there is much ambiguity over what exactly is counted as ranking factors, there are many misconceptions associated with it. Here we examine some common myths about Google’s Ranking Factors brought up by many SEO professionals or clients. 

You have put in a load of hard work into your website and it finally paid off and you see your SERP rankings going up. Then the unexpected happens. Your rankings drop. You agonize over what went wrong or if you made a mistake. You beat yourself up for not doing it right and moan that you have to start all over again.

Recently Google published a research paper on a new algorithm called SMITH that claims to outdo BERT in understanding long queries and documents. What makes this new model excel better is that it can comprehend passages within documents in the same way that BERT interprets words and sentences, which enables the Google algorithms to read and understand longer documents. 

The year 2020 would go down in history as the year where the world paused and changed directions. People were further pushed to take their life online. This opened up new avenues for businesses. Many websites saw visitors from a different country than where they were located, spoke different languages etc. Hence there arose an increased need for optimizing the website for an international experience. If you are a company that seek to expand your online presence here is a checklist for an effective international SEO strategy