Now that you know the fundamentals of web hosting, you can give the hosting business a shot. But you need the world to know what you are doing, and the kind of services you offer. This guide can give you an edge, and help you market your web hosting business the right way.

As a beginner, you can leverage what you already have to make your business known. Here are 6 ways you can do just that.

Social Networking

One of the best marketing tools available for any businessman with big dreams. Social networks like Facebook and LinkedIn, if used wisely, can accelerate the growth of your business while garnering loyal followers. Start by creating accounts in popular social media platforms, and then building a profile with information about your company, links to your company blogs and website etc.

Do not rush it and start promoting your business right away. Establish yourself in the online community by posting relevant news articles, and make your presence known in tech forums. Though this approach takes a good amount of patience and time, you will end up with many followers. Then you can promote your business in a way that your followers would become your customers and spread the news.

Search Engine Optimization

Anyone who wishes to start a business online would be familiar of the term SEO. Search engine optimization is what you do to get your website and business noticed by search engines, and have your website ranked high in search engine result pages (SERP).

SEO is not that complicated. You can find a number of articles that explain the general concept, and learn helpful tips to improve your ranking in Google, the most widely used search engine in the world.

Once you understand the concept, you can begin by using tools like Google Analytics to identify the terms people use to search for the services your business offers. Seed those words or ‘keywords’ on the content and landing pages in your website to catch the attention of search engine crawlers, and boost your relevance in searches. Earning backlinks from other reputed websites can give your website a significant SEO boost.


As the name suggests, backlinks are basically links that take users back to your website from another website. Google values backlinks a lot. A couple of high-profile backlinks can give you a great boost in search engine rankings. Earning backlinks won’t be easy. You will need to get in touch with other businesses similar to yours, do favors, and earn backlinks from them.

You can post popular articles related to your products/services from reputed websites, and request backlinks in return. Do not expect results overnight but when you start getting backlinks, you will notice the impact on your website’s rankings.

Email Newsletters

Email newsletter is how you get your message to people who would be interested in the services you offer. Email newsletters are mostly targeted to a specific audience – your subscribers. There are plenty of email newsletter platforms available to manage your contacts, and schedule newsletters to be sent to them. Most platforms won’t cost you more than $30 a month.

Email newsletters can also be used to give promotional offers to subscribers encouraging them to try out your services instead of simply advertising them.


Post relevant articles. Get people to read them. Sit back and watch your business’ increasing popularity. Sounds easy, right?

Not so in practice.

Well written, informative, and interesting articles are not that easy to write. But they do give exponential results. Articles can increase your followers, get them to visit your website via backlinks and increase web traffic, and can enhance your business presence in more ways than you think. Relevant, good quality articles also positively influence your SEO.

A single article can continuously drive traffic to your website. One impressive article is better than having ten run-of-the-mill articles that people don’t want to spend time reading. You can post articles on your websites and on free article-submission platforms to increase followers. Make sure to promote your best articles through social media platforms.


Forums are online communities where people get together to discuss various stuff. It’d be easy for you to find forums that discuss web hosting. All that’s left is to contribute information, make yourself known, make friends, and build trust with people. If your services are good, they will help get your business more exposure.

Written by: Safeer

Stepping into the world of web hosting but with a mind full of questions? Worry not, for this blog is a concoction of just the right amounts of knowledge you would need to understand the fundamentals of web hosting and how things run behind the scene.

Let’s begin with the definition of web hosting.

In a nutshell, web hosting is the practice or business of providing storage space for websites thereby making them available to be viewed by internet users.

You store all the files and data required to run and operate the website in a web hosting server. Generally, from a business perspective, web hosting may also refer to the company which provides the hosting service – storing your website, providing internet connectivity, database etc.

So basically it’s a data center then?

No it isn’t. The hosting part is handled by a server of the hosting company. You are leasing a space in that server for your website. In some cases, you can have the whole server for your website alone. We’ll get into that later. So this server essentially holds important data of your website.

So doesn’t that mean the server should be protected?

Why, yes of course… which brings us to the answer to the first question – Data center. The server is housed at a secure facility to protect it from unauthorized accesses and other threats. This facility is what we call the data center.

Types of Web Hosting

Now that you have an idea what web hosting is, it’s time to introduce you to the various types of web hosting.

In general, there are 4 types.

  • Shared hosting
  • Virtual Private Server (VPS) hosting
  • Dedicated hosting
  • Cloud hosting

Basically, all four serves the same purpose of storing websites but differs in the features. Each of the four will differ in the amount of control of the user over the website, the storage space for the website, the bandwidth, server performance and even reliability of the service.

Let’s get into the details.

Shared Hosting

Shared hosting is where your website is one of many websites hosted by a single server. It’s more like a building where tenants lease apartments. There’ll be many tenants in the building with their own space to live. Similarly, your website will have its own space in the server. The catch is that your website will have to share the server resources with the other websites.

It’s an entry level hosting solution, the least expensive of the four, and the ideal choice for small websites with a limited amount of traffic. The cons include the ‘bad neighbor effect’. This is when other websites in the server utilizes a lot of the server’s resources leaving your website with only a little to work with. This affects the website’s performance. You also don’t have access to the server. A shared environment generally won’t be able to handle higher traffic.

Virtual Private Server (VPS) Hosting

Virtual Private Server or VPS essentially means a virtual server which will be hosting a website. You are probably wondering how a virtual server can do this, because it’s well… a ‘virtual’ server.

Because, this virtual server is part of a physical server. So your website is technically hosted on that physical server but in a virtual partition. That virtual partition is what we generally refer to as virtual server, because it does resemble a dedicated server.

The hosting environment is secure, and you can also use your own copy of an operating system of your choice. The VPS also gives you a super user level access to this instance so that you can add and use programs that are compatible with that OS. This is an ideal option for those users who cannot invest in a dedicated server or have a mid-scale website with only a moderate amount of traffic.

The ability of VPS systems to handle traffic spikes can be limited. But you can upgrade the hosting package to acquire more features for your growing website. It costs a bit more than shared hosting, and considerably less than dedicated hosting.

Dedicated Server Hosting

Like its name suggested, dedicated server hosting service is when a full hosting solution completely dedicated to your website. Your site will be hosted on what we refer to as the dedicated server, and there will only be your website in the server. This means all of the server’s resources are at your website’s beck and call. You get more control over the server compared to the other types of hosting. Most dedicated hosting packages come with premium technical support and server performance.

However, this should make something else quite obvious. It affects your wallet. Dedicated hosting is the most expensive option out of the four types as it offers the best server performance, technical support and control. The price is of course justifiable. But this level of service is ideal only for big websites with a large amount of traffic.

Cloud Hosting

When it comes to high traffic and frequent traffic spikes, no other hosting is as good as cloud hosting. You’d have realized from its name that it is a cloud computing technology; and at its best. It’s also referred to as cluster server hosting or server-on-demand hosting.

It’s where multiple computers connected as a network (called a cloud) collaborates in operations, data transfer and storage thereby acting as a single super computer. So essentially, your website is hosted on multiple machines in the cloud. Now you know why spiking traffic isn’t an issue in cloud hosting.

Apart from its ability to handle high traffic, cloud hosting also isn’t confined to a single data center. The web hosting features like FTP, email services etc. are taken care of by different servers in the cloud. The point is, even if one server fails, your website will not be affected at all, as another server will take over. Another advantage is that the hosting solution is pay-per-use, meaning you will be charged only for what you use.

A dynamic, scalable, and robust solution cloud hosting is getting more popular each year with more users starting to realize the cloud’s potential. Add and remove resources on the go without compromising control and flexibility. The only con is that the reliability of a cloud solution depends on the solution provider. Some solutions may not give root access to change server settings despite having a high price tag.

That takes care of the hosting types. Now to address the most common confusion about web hosting.

Domain name and web hosting are sometimes confused to be the same

They aren’t.

Basically, a domain is the name of your website while a web host is the home of your website. The domain is more like the address to this home and not the home itself. Web host is the space where your website resides (in a server of course). Now that you understood the difference between domain name and web hosting, let’s explore a bit more about domain.

These are 3 fundamental things you should know about domain names:

  • The name should be unique and relevant, and should relate to what your website does or have in it. (For example, if it’s a blog site, is a good domain name)
  • Purchase and register this domain
  • Point the domain to your web hosting solution by changing the DNS

To know more about the significance of domains in the digital realm, point and tap here – domain registration


This is just a 101 guide to give you just the right amount of knowledge you need to find the right hosting for your website, or to give the hosting business a shot. Feel free to go through this one to know how to nail an ideal web hosting service. It’s sure to come in handy.

Written by: Shibu Kumar